Thoughts from May 2011

hungry? try our new book

At the beginning of last year, we asked all the people who read our weekly newsletter
if they thought it would be a good idea if we wrote a recipe book to feed families with
good stuff (having written not one but two smoothie recipe books already).

Hundreds of mums and dads got in touch to say they thought it'd be a very good idea.

So here it is...


A guide to healthy, tasty, no fuss food that the whole family can enjoy
(and that don't take ages to make)

It's filled with over 100 delicious, simple, healthy recipes (from 2 minute
breakfasts to proper Sunday lunches) and over 85% of the recipes in the book
contain at least 1 of your 5-a-day.


There are loads of tips and ideas for getting everyone involved in making,
cooking and eating. We've even picked out the bits kids can do in a rather
fetching grey
to make it even easier.


And there's as loads of other stuff for kids to do, make and help out
with to get them involved and excited about food.


Or just keep them entertained while you're waiting for bread to bake or
just need something to do on a rainy Thursday.

In other words, a book that makes it easy to get good stuff into your family.
Without having to spend hours labouring over the stove, making different
meals for everyone or faffing about with miniature sushi.

So to celebrate the launch of this very fine book, we're giving away 20 copies
away to the 20 people who tell us their best hungry stories with a happy ending
by Tuesday 14th June.


Or if you can't wait that long, you can buy yourself a copy right here or
in WHSmith, Waterstones and other good bookshops across the land
(as demonstrated above).

Either way, we hope you like it and enjoy many a memorable meal and
muffin from it.

Thanks to everyone who entered our competition. Amber, Flo, Madeleine, AJ, Fiona, Annie, Hannah P, Louise, Ami, Florence, Grace, Hannah, Anne Marie, Alice, Anya, Andy, Nicky G, Sarah _nb, Anna and Tom – make a space on your bookshelf. Copies winging their way to you very, very soon.

this sunday is world environment day

5 June is world environment day

sometimes it is hard to keep track of the various days for one thing or another, but when it comes to environment related days - this really is the granddaddy of days. World Environment Day (easier to call it WED, but don't get confused with wednesday, as it is on sunday) is the celebration of the first day of the UN Conference on the Human Environment in 1972. This conference was a landmark event as it was the first intergovernmental forum to discuss the problems of the global environment, and the result was the first document in international environmental law to recognise the right to a healthy environment.

Every year WED has a different theme and host country. This year the theme is Forests: Nature at Your Service demonstrating the link between quality of life and the health of forests and forest ecosystems, and the host country is India.

At innocent this week we will be reminding ourselves of some easy ways we can help protect forests, like not printing something unless you have to, buying paper and timber products from FSC certified forests, or giving a helping hand to the organisations out there who work hard every day to protect the worlds' forests - like the Rainforest Alliance's adopt a forest programme.

Of course, there is also Jeremy's suggestion of...

Use Less - Innocent 027
naturally that would be recycled or FSC certified toilet paper Jeremy.

some forest facts for you:

  • forests cover 31% of total land area
  • the livelihoods of 1.6 billion people depend on forests
  • forests provide a home to more than 300 million people worldwide
  • forests are home to 80% of terrestrial biodiversity

Want to know more - check out the WED website. Hope you have a great WED.

article in the guardian

Foundation logo

There was an article published in the Guardian today that we’re pretty disappointed with. We want to make a few things absolutely clear.

The innocent Foundation exists to fund rural development projects in some of the world’s poorest countries. Since it began in 2004 it has achieved an incredible amount, supporting 37 projects, committing almost £1.3m in funding, which in turn has allowed our charity partners to leverage a further £5.8m from other funding sources such as the EU. There are many things we’ve achieved over the years, but helping more than 340,000 people to live a better life, is probably the single thing we’re most proud of.

The Foundation is a professionally run charity that meets all the relevant legal requirements. The finances of the Foundation are managed conservatively, always maintaining sufficient funds to meet all our NGO funding commitments whilst making sure we have enough funds in reserve to mean the projects do not suffer if the business has lower or no profit years.

As we promise on our packaging, we donate 10% of our profits to charity (sometimes more than 10%). Like many businesses, the last few years have been tough but despite not making a profit in 2008 and 2009 we still donated a total of £273,000 to charity (most of which went to Age UK – a charity we’ve supported through the Big Knit).

It’s not likely we’re going to make a profit this year. We’re trying to grow our business, and we’re investing in this, but nevertheless we made a decision a few months ago to donate £250,000 to the innocent Foundation to make sure that it can continue to support new projects going forward.

The innocent Foundation is something that everyone who works for innocent is immensely proud of. We are committed to supporting the work it does and committed to running it professionally. To suggest otherwise, and infer that the Foundation is run half-heartedly or without proper care, is simply not true, or fair.

some things about our new home you might not know

We're really starting to like our new pad. We've got some slightly scary geese for neighbours, we're next to a canal, there's plenty of tea, and we no longer have to lie about living in a tower because we actually do.

All that aside though, there are a few other things which help make it a bit special.

Fruit towers

Firstly it's a brand new BREEAM 'good' building, which means it has internationally recognised good environmental credentials. The 'good' rating means it's well insulated with good air circulation and energy efficient lighting, among other things.

Last leaver pulls lever

There's also this rather nifty and satisfying lever to pull if you happen to be the last person to leave your floor at night. Pulling this turns off the circuit which powers all our lamps, monitors and phone chargers while leaving everything else (which is on a second circuit) alone. So there's absolutely no danger of it shutting down the servers and all that other essential stuff.

Fresh air time

Even more exciting is this little light which comes on when the temperature outside is equal to the temperature we want inside, cutting the air conditioning off. The fancy name for it is mixed mode cooling, and when it happens it means it's time to open the windows, check out what the geese are up to and embrace the fresh air. We've also been known to do a little celebratory dance.

If the light is green run for your life

Then we have this very useful light which will let us know if the world is coming to an end and we need to make a sharp exit. It hasn't come on yet but when it does, we'll be ready.


We'll probably head straight for the helipad.