Thoughts from April 2011

hats off to the Appleby Litter Pickers

Fuelled by a combination of smoothies and home made flapjacks, these fine chaps have cleared around 9 miles of roads and lanes around their village and the surrounding area.


Back in March they'd collected almost 400 sacks of litter totalling a whopping 5.8 tonnes and are still going strong, determined to make where they live a cleaner, safer place.


They're also pretty good at juggling (apparently it's a requirement for anyone wishing to join in)


We think they deserve medals, pats on the back and never-ending cups of tea all round.

cat meat? thankfully not.

Llewelyn and his friends filmed a spoof documentary for a school project. They talk about our smoothies containing cat meat. We're happy to confirm that they contain nothing of the sort. If you have a spare 7 minutes or so, it's worth a look.

A big thank you to Llewelyn and co. for giving us something to chuckle about. Great acting.

vote now to choose your favourite mini movie

Pow... we had literally hundreds of entries to our mini movies competition and now it's time to reveal the 5 shortlisted movies picked by our special judging panel (who you read a bit more about here...).

Now it's up to you to cast your vote and decide who wins. Take a look at the videos below then pop on over to our You Tube channel to vote and help make someone famous.

Superhero Smoothies by JJCampbell85

Thats Why they call him a Smoothie! by Thekeep245

Super Smoothie by foolhardyfilms

Vegetable Vengeance by MrWalsallCollege

innocent smoothie: The Attack of the Evil Snacks by enriquerovira

What's red and juicy?

Si - that would be a delicious spanish strawberry. Nothing quite like the sunshine of southern Spain for creating great tasting strawberries (not to mention eating tapas, drinking sangria, flamenco dancing...)


However, the copious hours of sunshine are not matched by the availability of water - and in this region there are many different activities and things that require a lot of water - such as agriculture, domestic use and important wetland ecosystems such as the Donana National Park.


We have teamed up with our supplier, Cordoba and Cranfield universities, Unilever and WWF to work with our strawberry farmers to measure exactly how much water is being used to grow our strawberries and find ways to improve water efficiency. Our goal is to establish how everybody and everything who uses the water can get what they need with no one missing out.

As we are now just over half way through the season, Jess, Rozanne and John went down to Spain to visit our farmers and the project team and find out how things are going. We are already seeing that there are some big differences in the amount of water used by each farm - not just because of how each farmer runs their farm but also because of the different soils, strawberry varieties, irrigation equipment and the growing method. The final report with the complete water footprint for each farm is due in July and then we can work out whether it is possible to improve the water efficiencies of all our farms.

We also took the project team into the Donana National Park to learn more about this important wetlands. Over 6 million migratory birds stop off at this wetlands during their migration between Africa and Northern Europe, and we were lucky enough to see quite a few of them.

For now though it is back to the sunshine of London, Pimms rather than sangria. We'll keep you posted on how this project is going - and some advice from John - don't eat 2 boxes of strawberries in one go no matter how good they taste...