Thoughts from October 2010

fancy working here as a people's champion?

People's champ
We have a vacancy here at fruit towers, and it's a very important vacancy.

Each week, lots of our drinkers get in touch with us. Nice folk that we are, we like to get back to them, and we have a team of people's champions here dedicated to doing just that. We need a new person to join this team.

We're looking for someone who is passionate about innocent. We're looking for someone who can write brilliant emails. We're looking for someone with a lovely phone manner and bucket loads of creativity. We're looking for the lid to the milk, it was just there a minute ago (how does it always do that?), but that's beside the point.

If you think you've got what it takes to be the champion of all of our consumers, then find out more and apply here. The closing date for applications is 8th November, and we're looking for the best of the best. Good luck.

first day at work in Ethiopia

emilie in ethiopia

I spent this morning meeting the 13 members of the SOS-Sahel team in Addis (one of IDE's partners, it's all a bit incestuous in the charity world) finding out more about the history of my honey project. I couldn't resist sharing the mangoes & passion fruits smoothie I had brought along. They now want us to launch innocent in Ethiopia but that's another story.


SOS Sahel have 10 projects around the country, which help smallholder farmers bring all kinds products to market. Here they are proudly showing off incense and aloe vera soap. Not sure why Tabede looks pregnant when he is of a rare fine build - must be the sun reverberating. It's pretty bright here.


Tabede and I then flew up north to Bahir Dar where I will be spending the next week or so visiting the bee cooperatives. It's a shame blogs can't (yet) communicate sounds and smells because this place is completely magical and exactly what I remembered of my time in Cameroon 10 years ago (with more internet cafes and mobile phones but the same fires in courtyards, herds of goats crossing the streets and cheerful children playing everywhere)

To try and give you an idea, here is the view from my hotel room:


And here are all my belongings neatly tucked into my wardrobe: colourful clothes, a collection of honey pots, the book about innocent and Emma H's rucksack. What more does one need?


laundry love

Our friends over at method have very kindly given us 30 bottles of their new laundry detergent to give away to make your smalls sing and help spread the clean, green word.


To win yourself a bottle (and some brownie points from your washing machine), just tell us your favourite way to get your clothes dirty below.

We'll then pick the winners out of an oversized laundry basket on Monday 1st November.

No rude/illegal entries please. It's a family show after all.

competititve Ethiopian honey market

emilie in ethiopia

I landed this morning in Addis Abeba, the capital of Ethiopia, with only a 2 hour delay. Not a bad start. Luckily this box made the airport queue slightly more entertaining.


We then spent the afternoon touring round the supermarkets to find out more about local honey products.


What was my surprise to find not 3, not even 4 but 5 different brands, none of which advertise the moisture content like ours does. Where does our Amar honey fit in this fierce competitive environment? We will find out over the next two weeks. And yes, the seats in the hotel lobby really are as comfortable as they look: I might suggist them to Ethiopian Airlines.


hats of international heritage

We've had hats from all across the country, from Torbay to Lossiemouth (via Tal-y-Cafn). But not only have hats come from this fair Isle, but they've also been sent in from various United States, including Ohio, Massachusetts, and New York, Koln in Germany, Melbourne Australia, and whilst a particualr set of hats weren't sent from Calgary In Canada, they were knitted by a Brit on holiday over there. Which kind of counts.

We thought this little map was a nice way to see where some of our hats have travelled from (courtesy of Travelpod).

Travel map

But where will they travel too? Make sure to send us pictures of you and your hats abroad.