Here's one last update on the AGM consumer cam
launches as 'the world's first head mounted iPhone application'
with a fanfare tomorrow morning. If only Tomorrow's World
was still on the telly we'd be famous for something other than
What's it all about?
To mark our 3rd annual innocent AGM
this Saturday May
22nd 2010 we have commissioned London design partnership RIG
to create a
'consumer cam' which will record the day's events live from an
attendee's head. This hat mounted live feed consists of an iPhone,
hosting a bespoke app that takes photos every few minutes,
elegantly sellotaped to a climbing helmet. These photos are then
uploaded to the dedicated website innocentAGMcam.com
fed by flickr
location updates live from the consumer cam for around 8 hours on
the day of the AGM (10am-6pm).
Who's going to wear it?
In the full spirit of social media democracy, we invited our
community of digital followers on twitter, facebook and those in
the innocent family to apply to wear the hat on the day. Luke
was chosen as the final winner to wear the camera with Jo Walters
) acting as
his understudy in case of illness.
How was it made?
The iPhone app automatically uploads geotagged photos to
Flickr. A bespoke website then weaves these with messages from
twitter to provide a single place for Luke's perspective on the
event. The idea was worked up over a fry-up around the corner from
the RIG studio from an original brief to ‘interpret the AGM from
a consumers perspective along side innocents own’. The consumer
cam was tinkered together over the space of 4 weeks in the RIG
studio. Progress reports on it’s development can be found in the
of innocent’s daily blog.
And here's what it
currently looks like
. Be sure to tune in between 10am to 6pm on
Saturday (the actual AGM bit is from 12 noon to 4pm) or check back
next week to view the full archive.