It turns out that since we introduced our 100% recycled plastic bottle back in 2007 we have saved over 2,500 tonnes of Carbon (CO2 equivalent). For many of us that figure doesn't mean much, but take our word for it, we are better off without all that kicking about in the atmosphere.
To put it into perspective, that is the equivalent of everyone who works at fruit towers' personal carbon footprints for a full year added together. 12,000 trees would need one whole year to remove that amount of carbon from the atmosphere. See? It's loads.
So when you look at it that way, we've sort of given a big forest a year off from cleaning up the air. The trees can kick back, watch all the world cup games (even the afternoon ones) and generally focus on growing leaves and photosynthesis and other tree stuff.