Thoughts from July 2010

bean there, done that


Baked beans on toast happen to be a favourite of mine for lunch (well, if they're good enough for Cheryl Cole, then they're good enough for me). If you have a fondness for the bean which has been baked, and happen to be in Port Talbot this weekend, be sure to check out the Museum of Baked Beans, run by Captain Beany himself, pictured. He loves them so much he's turned his home into said museum.

You can also read here and here about some of the other weird and wonderful museums in the UK.

Thanks to the Daily Mail for the photo.

a seven minute interview with the worlds oldest man (in the making)

long live Alex

Our official world record contender Alex Horne was on BBC 6Music this morning talking for a whole seven minutes about his attempt to become the world's oldest man.


To listen to Alex chatting on the telephone, to a radio station, at the last minute, just click here and then fast forward to 52:30. Long live ye Alex.

a jaunt through the city

On Monday morning, Ben H and I ran to work.

10 kilometres to be precise.

We started at St. Paul's. We gave the Queen a wave at Buckingham Palace. We blazed along with the wind in our hair and nothing to stop us - aside from 200 traffic lights, London's entire workforce on foot, and a scenic loo break two thirds in when Ben got caught short.


Our one man technological guru, Kamal, accompanied us by bike to record the whole thing and update the whole office live as it happened.

Why did we do this?

We did it because 10km is the distance that people in the village of Ajiek in Sudan used to have to walk, every day, to get to a borehole for the water that they needed to live. And whilst we chugged along the Strand, struggling with the weight of the Oyster cards in our pockets (unused, might it be noted), these formidable ladies used to carry up to 21 litres of water for the 10km walk back.

For those who aren't sure how heavy 21 litres is, here's a pictorial representation:

10 07 26 the race start

Ben and I ran in to celebrate the fact that this is no longer the case for these ladies.

Working alongside an incredible NGO called FARM Africa, our innocent foundation has funded the development of a borehole in the village.

This means these women now have an extra 6 hours every day to sell their crops and generate a secure income for their families.

Their children no longer have to stay at home alone waiting for food to be cooked on Mum's return, and they are now able to wash more than once every 10 days because there is sufficient water to do so.

In simple maths, water = the ability to make life changing choices.

Here's the little video that Kamal made about our adventure:

A massive thank you to FARM Africa.

And a huge thank you to all of you who have bought our bottles, cartons, pots and wedges over the years.

In doing so, you've been a part of changing people's lives.

are you digital? then we need you

We're looking for a new Digital Manager. It's pretty much the most exciting job at Fruit Towers - being in charge of how innocent does digital. Building websites, tending to the social media garden, creating campaigns and generally showing us how the future looks.

If it's a job that you like the sound of, have a look at the full description here. And feel free to tell your friends, family and that man who lives next door with the big computer.


bikeonic man

Yes. It is official.

Mark of the Mountains works here.


After months of training, bad B&Bs and countless missed social engagements, on 18th July, Mark got up at 4am to join 10,000 other riders in taking on on the Etape leg of the Tour de France.

NW 034[1]

The first 80km passed in a blur, followed by two very steep mountains, Marie Blanque and Soulor at which point, temperatures hit 36C and Mark had a bike chain failure.

Luckily some unnamed French legend sorted him out and after 7 hours pedaling, Mark took on the big, bad Tourmalet...


And won.

In Mark’s own words

‘It was carnage up there. People were passing out on the side, grown men were crying with exhaustion and over 3100 riders didn't finish'.

However, after the toughest 2 hours of Mark’s 32 years, he made it to the top of the Tourmalet, completing the race in 9 hours and 15 minutes (which incidentally puts him in the top 30%).

Tongue out

Best of all, Mark and his team mates raised over £60k for the Julian Starmer-Smith Lymphoma Fund in memory of the brother of Charlie (one of Mark's fellow racing buddies).

Group picture at end
Truly awe inspiring stuff.

Fans of Mark will be pleased to know he suffered no chafing injuries whatsoever and is now available for after dinner speeches and puncture repair lessons.