Thoughts from November 2009

hats on shelves


Months and months of dedicated knitting have finally come to fruition (sorry) and Big Knit hats and scarves will be working their woolly way into Sainsbury's stores up and down the country from tomorrow, Wednesday 4th November.

To celebrate the big day we'll be giving away a box of free smoothies to the very first person to either tweet us a picture of a Sainsbury's shelf full of behatted smoothies (to @innocentdrinks) or add a picture to our big knit flickr group. There'll also be randomly chosen runner up prizes for any picture taken of a shelf full of smoothies in hats/ squeezies in hats/ or veg pots in scarves added to our aforementioned twitter or flickr places anytime tomorrow.

the inaugural game of knitted mummies

Knitter natter, pitter patter - that's the sound of 620,000 behatted smoothies, squeezies and veg pots making their woolly way to a Sainsbury's near you.


Okay, so that's not an actual representation of the sound of bottles being delivered to stores but budget sound affects aside, the Big Knit goes live this week.

To celebrate the sixth year of this crocheted campaign (and to keep that Halloween feeling going that little bit longer), Gurdeep organised a massive game of Knitted Mummies.

We say organsied.


He also invented, devised and orchestrated the whole affair.

Here's how to play if you've got a spare half hour and 200 balls of wool kicking about.

Knitted Mummies


What you need

Loads of wool

A captive audience (preferably first thing on a Monday morning)

Some wannabe mummies

A novelty charity single


Cast on

Step 1: Assign each team as many balls of wool as they can carry and make them each nominate a mummy dummy.

Wind it

Step 2: Allow them to cast on/tie the wool to their mummy but do not let the winding commence until the song has started.


Step 3: Give them the duration of the Big Knit Choir's Christmas single There's No One Quite Like Grandma to completely wrap their team mate in wool.

Hands of wool

Extra points for woollen boxing gloves and novelty hats

Woolly not impressed

Step 4: Find a genuine mummy-to-be to judge the final line up (thanks, Judge Emma G)

Mummy parade

Step 5: Award prizes appropriately.

The Mumrah Award for most Unrecognisable Mummy: Caroline

Most unrecognisable

Special Commendation for Double Wrap Tag Team: Mav and Steve

Double mummy

Double mummy

Special 40th Birthday Mummy Prize: Daverah


Step 6: Unravel your mummies, wind all the wool back into neat balls and put it all back in the lorry you nicked it from.


The Big Knit is instore from this week for all of November so if you fancy a fast wool-n-fruit fix, get yourself down your local Sainsbury's and bag your self some proper Big Knit bounty pronto.

statement retraction: lazy sharks don't always die

Whilst as a company we make every effort to provide our drinkers with accurate and correct information on our packaging we, like many others, are prone to make mistakes on occasion.

So, we would like to take this opportunity to retract a statement we made on our packaging earlier this year regarding sharks in a state of none movement. As a drinker of ours has rightly noted (below) this was a misinformed and inaccurate statement.
I like your drinks (apart from the coconut one) but I wanted to take issue with a fact that I saw on the side of one of your mango and passion fruit smoothie cartons. It said that if sharks stop swimming they die. This is true for some sharks but not for all. Some of them like the nurse shark have an ability to pump water over their gills. I've also seen black-tip reef sharks sleeping on the sea bed facing the current so that they can sleep while the current brings fresh water over their gills.

Just thought you might like to know - that's all really.


We apologise for any offence or embarrassment caused to the aforementioned sharks. We're only human. Please don't come around to fruit towers and take issue with us. Row wouldn't especially like that. And thank you to Avi for pointing this out to us.