Thoughts from May 2009

our online AGM day 2: what about our smoothies for kids?


Today is day two of our online AGM and we'd love to know your thoughts on another very important bit of our business: our smoothies for kids.

Our smoothies for kids in little cartons have been around for a few years now. We’d like to make them as appealing to kids as well as parents. Lots of kids’ products do promotions with things to collect or win on the side of packs.

  • What types of good promotions have you seen in the past that have encouraged you to buy a kids product?
  • What sorts of promotions do you think we should run on our packs to get kids excited about our fruit smoothies?
  • Do you have any brand new ideas you think could work for innocent?

Just leave your say as a comment on this blog post below. We'll be reading each and everyone and will then add the results to everything we pick up from our drinkers coming to the AGM. Tomorrow we'll be asking all about our veg pots.

our online AGM day 1: what should be next in the world of smoothies?


Everyday this week we'll be hosting an online version of our AGM here on this very blog. We'll be inviting everyone who can't make it on the day to contribute their own say on a wide variety of topics to do with innocent.

This is day one of the five topics and today we'd love to know your thoughts an the single biggest part of our company: our smoothies.

You told us you wanted a banana-free smoothie, so we made one. But we don’t want to stop there. We could do all sorts of things – from a new recipe to a new range containing real rubber ducks.

  • What type of smoothie would you love us to do next?
  • What do you think would go down well if innocent could create it?
  • Do you have a special recipe you could share?

Just leave your say as a comment on this blog post below. We'll be reading each and every comment and will then add the results to everything we pick up from our drinkers coming to the AGM. Tomorrow we'll be asking all about our smoothies for kids and what gets kids excited these days.

a late tenth birthday treat

We celebrated our tenth birthday last Tuesday, but saved something special for this week. Eleanor, one of our recipe inventors, has come up with a celebratory smoothie recipe, and we thought we'd share the recipe, complete with a few pictures of Eleanor at work. Over to you, Eleanor...

"So the idea behind this smoothie is to use lots of the different healthy ingredients that we have included in our smoothies over the past 10 years: strawberries, raspberries, blackberries, blueberries and pomegranate, and of course the trusty banana, some apple juice and some orange juice. We also wanted to add a twist by adding the ice cream float, and making the ice cream out of our yoghurt, vanilla bean and honey thickie.

The following recipe makes 2 good sized glasses of smoothie.


  • Half a banana (chopped)
  • 150ml apple juice (of if you have a juicer you could juice your own)
  • 50ml orange juice (squeeze your own or use ours (of course))
  • 6 strawberries
  • 6 raspberries
  • 6 blackberries
  • A small handful of blueberries
  • The jewels from half a pomegranate (I find the end of a teaspoon works well to get the jewels out)
  • 1 bottle of yoghurt, vanilla bean and honey thickie (or good quality vanilla ice cream/frozen yoghurt if you don't have an ice cream maker)

Pour the bottle of YVH into an ice cream maker and switch on until the thickie has frozen. Stir and place it in a freezable container, then pop in the freezer until set.


Put the banana, apple juice, orange juice and berries into a blender (not the pomegranate) and whizz for 30 seconds until smooth. Pour into 2 glasses.


Put a scoop of ice cream on top of each glass, sprinkle with the pomegranate jewels and serve (the candle is optional).


big well done


As part of our 10th birthday celebrations last week, we gave the members of our family a chance to bag themselves an innocent birthday box, packed to the brim with innocent goodies, like tshirts, books and a vatful of smoothies.

Listed below are the lucky folk who will all be receiving their goody box very soon.

Lucky things

Thanks to everyone who entered.

If you fancy joining our family and getting in on some of the bagsying action as well as weekly news updates like this, then simply pop your details here.

egg in the clouds

Today we had a competition to see who could build the highest tower to hold an egg up. Using just two newspapers, a role of masking tape and a handful of plastic straws. It was of course an exercise to demonstrate the different ways in which people learn stuff (but you already guessed that right?).


Like all good competitions there were winners.

And losers.
Sorry to call you a loser Aslam, but you lost, it's no good hiding your face.