Thoughts from May 2009

tall order



The cake's reassembly is now finished. It's not as much an exact copy of our 10th birthday cake as I'd imagined, but it's still very grand. And there's Christian in the background, he's six foot eight so you can't see the top of his head (it's not a flat top).

the big day begins here


It's our second ever innocent AGM today, there'll be a few updates on this blog throughout the day. So here's the first at just gone 10am.


A new year, and a new clock to mark each update.


It's not quite as sunny as last year but at least it's not raining. Yet.


Things are looking a lot brighter inside Fruit Towers though.


The all important logistics are in place, coat hangers, raffle tickets, check check.


And the grand reassembly of an exact replica of our 10th birthday cake begins.

our online AGM day 5: what do you think about our new idea for kids?


It's the fifth and final day of our online AGM and we'd love to know all your thoughts about the very latest thing in our world: our new squeezies for kids.


We have just launched our new fruit snack for kids - innocent squeezies - and we’re really keen to know what you think about them. Each squeezie is a tubeful of pure fruit puree. Each one contains whole fruit and absolutely nothing else, no bits and no rubbish. They’re perfect for putting in lunchboxes and can also be frozen. At the moment they are available in 2 recipes; pineapples & mangoes / strawberries & raspberries. Each squeezie is 40g and they are available in packs of 6 for £1.99

  • What do you think of the idea?
  • What do you think of the packaging?
  • What do you think of the recipes?

We always like to be on the front foot so we’re already looking for the next recipe to add to the range. We’ve had a few ideas:

  • Peach, nectarine and apricot
  • Apple, pear and blackcurrant
  • Banana, coconut and pineapple
  • Cherry and blackberry

  • Which one of these sounds the most appealing?
  • Which one of these do you think your kids would prefer?
  • Do you have any other comments about the range or recipes?

Just leave your say as a comment on this blog post below. We'll be reading each and everyone of your thoughts and will then add the results to everything we pick up from our drinkers coming to the AGM. And look out for a lot of AGM blog posts, twitter updates and videos over the next few days. Thanks for all your thoughts and rolling your sleeves up and getting involved.

our new book

We've just written a new book all about innocent.


We say just. We've actually been talking about writing one for the last few years but it took us a bit longer than we anticipated (lots of looking for old photos, trying to remember everything that's happened and what not).

Anyways, we finished it just after Christmas and it's now available in Waterstone's, Amazon and all the usual places.

In a nutshell, it's the story of our first ten years in business and is a book for anyone who wants to start their own business, bring fresh thinking to their current one or has been told their idea won't work.

After all, innocent is a business that almost didn't happen (we were turned down by every bank in the land) so we hope by telling our story we can encourage other people to have a go at doing their own thing too.

Even if starting a business isn't on your to do list, the book does a neat job of summing up our first ten years. And there are lots of pictures. Very important.

You can also watch this little film that the people from Waterstone's made when they came in for a look round.