Thoughts from August 2008

thank you for coming

the innocent village fete

We had a fantastic weekend at the fete. We hope you did too, even though there were some slightly damp moments. Post your own photos on the fete flickr group when you have a moment - here are some of our favourites so far...










saturday at the fete

the innocent village fete

Day one of the fete was a belter - it ended up being a beautiful evening. Sunday tickets are available on the gate, on sale from 10am. See you in the park...








today in the telegraph

Good morning. It's Saturday and we are blogging live from our village fete. Very exciting.

We picked up the papers on the way to the park and read some stuff in the Telegraph about us being a 'greenwash' company. So we thought we'd clear up a couple of the points raised.

First of all, we did have some out-of-date information on our website, which we changed earlier this week. We need to get more efficient at checking it all, so we shall.

But we still stand by what we have always said - we want to make the best quality drinks with the lowest possible carbon impact. To do so, we buy the best ingredients possible and then find the most carbon-efficient way of getting them to our drinkers. We have a policy of moving our ingredients by land or sea only; we will not air freight them.

Our ingredients come from three main geographical areas - the UK, continental Europe and the tropics. The tropical fruit arrives in Holland via Rotterdam, Europe's main fruit port, and is blended in Holland with the European fruit on a daily basis. We then put the blended fruit into chilled tankers (the same as used for transporting fresh milk) and bring it by boat from Holland to the UK. The tankers come to the UK ports that are closest to our bottling sites (our main sites are in Wales and Somerset) to minimise transporting by road in the UK. We then blend these ingredients with the locally squeezed fruits (eg our oranges) and other local ingredients at our UK bottling plants and then deliver the smoothies to our customers. All of this happens six days a week, as we don't squeeze and blend on Sundays in the UK. This way of blending part of our smoothies in Europe with the European fruit and then in the UK with the other fruit and ingredients means that we minimise the amount of energy used in transporting our ingredients, ensuring we get the best drinks for the least carbon.

And that's that. Now, on with the fete...

cometh the hour, cometh the fete

the innocent village fete

We've been down at the park quite a bit this week. Things are coming together nicely - lots of strong people lugging bits of tent all around the site, looking for mallets and pegs and wearing big boots so they don't get their feet bashed in.


These three poles mark the spot where the main stage will be, a.k.a. the Hay Barn. By now the chaps will have hoisted the tent right up to the top, and moved on to fixing up the rest of the site.


Thankfully, there are some solar powered eco-toilets for them to relax in when all of the hoisting is done.

animal welfare at our fete

Our fete is only a day away and we are getting quite excited about what the weekend will bring. We have received a few emails from people concerned about the welfare of some of the animals that will be at our fete, so we just wanted to reassure anyone who wanted to know...

We love animals, and we’ve made sure that all of the activities involving animals at our fete comply with the Animal Welfare Acts of 2006 and 2007. All the animals are well looked after and no animals are hurt during any of the activities.

The exhibitors who will be at the fete are professionals who do this for a living across the country and, most importantly, are all animal lovers. The people we have employed to put on a show for you are at the top of their field and we have never received any complaints from any members of the public about these activities.

Also, the RSPCA are aware of the content of our event and haven't expressed any concerns. If you are concerned, please call the RSPCA on 0300 1234 999.

Hope that sets minds at rest.