Thoughts from October 2007

happy birthday scandinavia

Our Scandinavian brothers and sisters are a year old today. The innocent folks in Copenhagen celebrated by getting high on helium.

Happy birthday to you.

make your own music video


Here's a little something for the end of a long Friday before you disapear for the weekend. It's a very serene interactive music video for Arcade Fire's new single Neon Bible. Go play.

Arcade Fire are also big fans of our smoothies, as we found out in March when they requested our drinks and our presence backstage at a their London show.

what's a wattson?

This is a wattson...


It's a very clever little gadget that tells you how much energy your home is using, both in numbers (the cost of your annual electricity bill if you were to carry on using the same amount of electricity as you are at that point in time) and in colour (if it glows red you're using a lot of electricity, blue if you're keeping things lean).

Apparently the first thing most people do is see how low they can get the number and how close to blue they can get the glow, and then keep it like this as often as possible. Hence they use less electrity, hence less CO2. It's a great step towards prevention rather than cure.

A wattson can work out positively for your bank balance as a long term investment and positively for the planet as an even longer term investment. Studies have shown both electricity bill savings and accompanying CO2 cuts of up to 15%.

I spotted it in the new howies shop on Carnaby Street last weekend. Here's Ade in his shop just before it opened.


We'll have more about the new howies shop soon.

buy one get one tree part 2


We had this idea a while ago to plant a tree for every smoothie we sold. We thought we'd call it 'Buy One Get One Tree' and gave it a go. It seemed to work quite well, with over 16,000 trees being registered and planted. Some people got really intoit, like San here.


Then we thought we'd try it again but this time a bit bigger. We're going for 100,000 trees now. That's a lot of trees. They'd cover 200 football pitches if you planted them all next to each other.


So what do you need to do? Well, look out for any of our special 1 litre smoothies with green bits on them (as shown below), register your unique code here and Bob's your uncle. We'll make sure a tree is planted in India or Africa and then looked after for 30 years (by our friends at Carbon Clear who are very good with trees).


You can even add a message to the tree you planted in our virtual forest or donate it to a friend if you're feeling nice.

I called mine Woodie.