Thoughts from November 2007

painting the future


We have a competition to tell you about. We want kids to design our packaging, and the best designs will end up being used in real life – in the shops and everything. Quite exciting. As you might know, we quite like putting different stuff on the back of the kids smoothie packs, to keep the young ones entertained (and sometimes even educated). But we figure that as a bunch of old people, we should let the kids have a go themselves.

There are four age categories (under 8's, 9-11, 12-14, 15-16), with the very best design from each age group appearing on our packs in spring/summer 2008. And five runners up from each category will receive a year’s supply of smoothies and a visit to their school by our DGV to hand out smoothies. We’re not necessarily looking for amazing works of art – what we’re after is creativity, smart ideas and something that’s relevant to what we do. The judging will be done by children's author/illustrator Lauren Child, creator of Charlie and Lola and Clarice Bean. And that’s that. It’s a pretty exciting thing to have a go at – visit to find out more.

get your thinking hats on

OK, so we've stolen today's knitting pun from this morning's London Metro, mainly because we've used all of ours up.

A few days ago we showed you the first of our celebrity designed hats and promised you more. Well here's the more...

100% Natural Cotton: Fearne Cotton

Denise, Denise, we're so in love with you: Denise Van Outen

He had a whale of a time designing this: Chris Tarrant

An absolutely fabulous design: Joanna Lumley

If you can think of any better captions for these, or our first batch of celeb hats, then please leave a comment. The more groan-worthy the better.

There'll be a box of smoothies-in-hats for the winner (not the celebrity ones we're afraid but they'll be good hats all the same).

Update 27th November 2007: We've chosen our winner of the caption competition and it has to be Sandra with "Hat is where the heart is (Denise Van Outen)". Congratulations Sandra, we'll be in contact with you soon to arrange the delivery of your smoothies in hats. Reserve them a space in your fridge.
And thanks to everyone else who entered a caption, the judging was tough.

the hats have arrived...


...and they're now sitting nicely on our smoothie bottles in every Sainsbury's store across the country. We're very excited about how pretty they're all looking and to celebrate this excitement have made a little competition for three of you to win a year's supply of smoothies.

Simply pop down to your nearest Sainsbury's and take some photos of the hat-wearing bottles - in store, at home, wherever you fancy. Upload them onto our Big Knit flickr group and we'll be awarding prizes for:

1. The most creative use of hat

2. Best hat ensemble

3. Best overall hat picture

So get into a Sainsbury's sharpish and get your very own little hat before they all run out.

cast your eyes over these

Last week we showed you a little woolly hat designed by Russell Brand (off the telly) and asked you which other celebrity hats you'd like to see. So here are the first batch we've just had back from the photography studio.

It's Chico time.

Jeremy from the mighty Arcade Fire demonstrates how the Canadians like their hats.

JK from Radio One likes pink elephants by the look of it.

Kirsten O'Brien has been bizzy.

And finally the royal talents of Sarah, Beatrice and Eugenie.

Still to come:

  • Chris Tarrant
  • Denise Van Outen
  • Fearne Cotton
  • Joanna Lumley