We've put the pink tshirt up for auction on eBay. You know, the one that's worn in our new TV advert. To be honest, it was sitting under my desk doing nothing in particular, so we thought that if we auctioned it off, we could raise a few quid for Wellchild in the process. Everyone's a winner.
Well, actually, only one person will technically be a winner, but you get the idea.
So bid now, bid well and bid high. A good charity will benefit. And if you're lucky, maybe one day this will happen:
YOU: "Do you remember that advert for innocent where the bearded man wears that pink tshirt?
FRIEND: "I think so. Is it the one with the dancing frog in it?"
YOU: "No. But there is a bloke with a beard who wears a pink tshirt. And guess what?"