jim demetriou - a tribute


We don't have time to talk about the people in masks and capes, but we do want to let you know a little more about the man who isn't wearing a mask or a cape.

His name is Jim Demetriou and he was one of the first people to ever sell our drinks, via his company JD Foods. When we started out, Jim was pretty much the first wholesaler to sell our drinks, shipping them in his nicely refrigerated vans, and delivering them to all sorts of delis and cafes and foodie places all over London and sometimes further afield.

Indeed, this author remembers the regular Friday afternoon drive to visit Jim in Tottenham, where we'd settle that week's accounts (which involved Jim giving us a few quid) and talk about the weekend and other important things.

Without good people like Jim we wouldn't have got our business off the ground, so we were honoured when he popped into Fruit Towers this week, for the first time ever. It seemed like the circle was complete; like when the ghost of Yoda turns up by the campfire at the end of Return of the Jedi. A special moment. Thank you Jim.

But where did the moustache go?