super jam


Today we met Fraser. He's not even 20 yet, but he's launched a product - Super Jam - that's available in most branches of Waitrose nationwide and in other fine stores closer to his home in Scotland. The deal is that his Super Jam is sugar free, which is unusual for a jam. He's been making jam for ages, but decided a while ago that he'd get serious about it, rather than continuing to make a mess of his parents' kitchen.

It's inspirational and frightening meeting people like Fraser.

Inspirational because it gives us a kick up the backside and helps us remember why we started innocent in the first place - because we wanted to make stuff that made life a little bit better and a little bit easier.

Frightening because we're old enough to be his dad (just).