Thoughts from November 2006

deck the shelves with hats of woolly


Tra la la la la la la

Today is a happy day for many people, Tomkat have been married for 2 days (maybe more), James Bond is doing well at the box office but even more importantly our smoothies with hats have finally reached the shelves of EAT. After 6 months of knitting, hundreds of thousands of darned master pieces are now available to buy. You can find out where your nearest EAT cafe is here (London/ Brighton/ Birmingham/ Manchester/ Cambridge/ Canterbury/Leicester). If you don't live within travelling distance to one of these towns you only have to wait until next week (Monday the 27th) when even more hats will be gracing the shelves of your local Sainsbury's.

There are literally thousands of individually hand knitted hats out there - no two are the same. You can share your bobbled finds on our Supergran flickr group. And don't forget, ten shillings (50 new pence) from every behatted bottle sold goes directly towards keeping older people warm this winter, a great cause if ever there was one.

all about our recycled plastic bottles

Stu, doing his bottle thing

A while ago someone asked us about our bottles. Here's the question:

"How are you getting so much recycled plastic in your bottles, because no one else appears to be doing it?"

So we finally tracked down Stu one day in the office. He's our Packaging Chief, and an elusive man to boot, always out on the road doing packaging things. This is his answer:

I guess the truthful answer is through a lot of hard work and trial and error. We have had to work hard at sourcing good quality recycled material to start with. It is not that easy to find because a lot of recycled PET is sent to places like China as low grade fillers for synthetic clothing etc.

The kinds of problems you see with the material are things like black specks and other inclusions that end up in the recycling stream so we had to come up with a way of ensuring they don't end up in our bottles.

The other problem you see is colour. PET bottles are sold in a variety of different colours so when the material is recycled you end up with a mixture. This leads to funny coloured bottles that vary from horrible yellow to a dull grey or blue. So we have had to find a way around this too.

Our bottles are made from 50% recycled PET. Stu's working on getting this up to 75% very soon. We'll let you know when it happens.

the view from the top

Chloe left us on Friday. She's a computer genius and had been at our place for over a year making sure that our systems worked properly. I'd like to be able to tell you more about what she did but I never quite got it - it was super smart stuff that only she understood.

She wrote us a great goodbye email, which contained this picture of her favourite view in the world - 'The Top Of Granite Chief, Lake Tahoe - My Favourite Ski Run In The World, So Far'.

Nice view.


jamie and his magic camera


Here's Jamie with his camera. He's posing a bit, but don't let that put you off. Jamie is a director/cameraman/editor extraordinaire. If ever we need a little film making, we turn to Jamie and his friends at Brand and Deliver. They're really good. There's no fuss, no high art drama. Just a bit of a laugh and some great films at the end of it.

Today Jamie was in to shoot a little film about Supergran. We should have it to show you soon.