We've been pioneering more sustainable bottles ever since 2003 when we first introduced 25% recycled content (rPET) into our bottles. At one stage, we took it all the way to 100% recycled plastic. Unfortunately, the quality of recycled plastic we were using wasn't great and so we had to reduce the rPET content. We want our packaging to be sustainable, but we also want our smoothies to look their best.
The good news is that all of our smoothie and juice bottles are now 30% or more recycled content with many up to 50% rPET. We are also committed to reducing our dependence on oil based sources and are working on incorporating plant based plastics (bioPET) into our bottles as well. We hope by combining our pioneering work on recycled and plant based plastics, we’ll have one of the most sustainable plastic bottles in Europe.