Launched fourteen years ago, innocent is the UK and Europe’s number one smoothie brand. We sell natural, healthy products in little bottles and big cartons; smoothies and juice for kids; a refreshing not-from-concentrate juice range; noodle and veg pots, our ranges of quick and tasty meals. The team has grown from three to 250 people who work across Europe (with products available in 15 different countries). We turn over £200 million each year.
As a business we want to make it easy for people to do themselves some good. And to leave the planet a little bit better than we found it. This is reflected in everything we do from the use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after the people that work on the farms, and the environment. As of 2006 we are proud to say that all our bananas come from Rainforest Alliance accredited farms. We donate 10% of profits to charity, mainly to the innocent foundation, which funds NGOs in the countries where fruit is sourced.