Launched fifteen years ago, innocent is the UK and Europe’s number one smoothie brand. We sell natural, healthy products – smoothies in little bottles and big cartons; smoothies and juice for kids; a refreshing range of not-from-concentrate juice; and noodle and veg pots, our ranges of quick and tasty meals. The team has grown from three to 300 people who work across Europe (with products available in 15 different countries). We turn over £200 million each year.
We believe that everything we make should taste good and do good too. So we try to make it easier for people to do themselves some good, and to leave the planet a little bit better than how we found it. This is reflected in everything we do, from the use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after all the people that work on the farms and the environment. We are proud to say that all our bananas come from Rainforest Alliance accredited farms. We donate 10% of profits to charity, mainly to the innocent foundation, which supports charities working all over the world so that they can help the world's hungry.