innocent drinks : all about us

Why does it matter?

It is now widely acknowledged by scientists, politicians and non-governmental organizations that climate change, caused by man-made carbon emissions, is one of the biggest risks facing the world today. It threatens catastrophic impacts through sea level rise, long term droughts, and extreme weather events, particularly in developing countries.

Climate change is directly relevant to innocent for a number of reasons. Like all businesses we have a responsibility to play our part in reducing emissions. More specifically, our current sources of banana, mango, strawberry and pineapple all fall within areas that will be significantly impacted by climate change – so we have a strong commercial imperative to help reduce the risks and understand the potential impacts.