We want our packaging to have the lowest possible impact on the world around us.

We aim to make our packaging as sustainable as possible. We've realised that one of the best ways to do this is to measure the carbon impact of each of our packs. Our toolkit then for reducing carbon looks a little like this:

• Use less: as little material as possible per pack
• Don't use up new stuff: as much recycled or renewable material as possible
• Close the loop: materials and pack formats that are easy to recycle
• Lower its impact: deliberately avoiding high carbon materials

Obviously, we need to make sure that packaging does the job it's supposed to, after all if trying to reduce environmental impacts means that the packaging no longer protects the product and we have to throw it out, then any benefit is lost (the environmental impact of producing packaging is normally much less than producing what goes inside it - the product).

We've done lots to make our packaging better. We've been pioneering the use of food grade recycled plastic in our little bottles since 2003, in 2009 we saved over 300 tonnes of packaging by making things lighter, and all our Kids cartons and our 750ml cartons are now made from 100% Forest Stewardship Council certified material.

To make sure we are always improving, we monitor the carbon impact of our entire packaging portfolio and our sustainability and packaging teams set priority improvement projects each year. Any new piece of packaging is also assessed against these criteria. You can read about a few of our projects, and some other things we are proud of here. Specific details about all our packaging and its sustainability credentials is here.

There is always more work to do, so we will keep pushing on. If you've got any ideas about how we can improve our packaging, then please let us know at hello@innocentdrinks.co.uk.