We want our packaging to have the lowest possible impact on the world around us.

We aim to make our packaging as sustainable as possible. To make this happen we try to do four things:

• Use less: as little material as possible per pack.
• Don't use up new stuff: as much recycled or renewable material as possible.
• Close the loop: materials and pack formats that are easy to recycle
• Lower its impact: packaging that has a low carbon footprint.

Obviously, we need to make sure that packaging does the job it's supposed to, after all if trying to reduce environmental impacts means that the packaging no longer protects the product and we have to throw it out, then any benefit is lost (the environmental impact of producing packaging is normally much less than producing what goes inside it - the product).

We've done lots to make our packaging better. In 2007 we were one of the first companies in the world to launch a 100% recycled bottle, in 2009 we saved over 300 tonnes of packaging by making things lighter, and all our kids-wedge cartons are now made from 100% Forest Stewardship Council certified material.

To make sure we are always improving, our sustainability and packaging teams set priority improvement projects by assessing all our packaging against our four goals. Any new piece of packaging is also assessed against these criteria. You can read about a few of our projects, and some other things we are proud of here. Specific details about all our packaging and its sustainability credentials is here.

There is always more work to do, so we will keep pushing on. If you've got any ideas about how we can improve our packaging, then please let us know at hello@innocentdrinks.co.uk.