Doing good things

Last but definitely not least, we seek to redistribute some of the wealth the business creates to those people that need it. We do this by donating 10% of our profits each year to charity, primarily to the innocent foundation, which funds rural development projects in the countries where our fruit comes from. Set up by innocent three years ago, the foundation's vision is to work with local communities to create a sustainable future for people and their environment. We aim to support innovative projects that make best use of natural resources to create a better future.

Some of the other projects that we work on include:

Drinks for the homeless - getting our excess stock to those who need it.

The Big Knit - how knitting 400,720 little bobble hats for our drinks raises £200,360 for a good cause in 2007.

Buy One Get One Tree - a catchy name and a project to plant more than 165,000 trees to aid rural communities in India and Africa.

The innocent village fete - we raised a handsome £150,000 for our three chosen charities in 2007; Samaritans, Friends of the Earth and Well Child.