We want our packaging to have the lowest possible impact on the world around us.
We aim to make our packaging as sustainable as possible. One of the best ways to do this is to measure the carbon impact of each of our packs. Here's our toolkit for reducing carbon:
- Use less: as little material as possible per pack
- Don't use up new stuff: go for as much recycled and/or renewable material as possible
- Close the loop: use materials and pack formats that are easy to recycle
- Lower its impact: deliberately avoid high carbon materials
Obviously, we need to make sure our packaging does the job it's supposed to. Not much point reducing the environmental impacts if it makes our smoothies go funny.
Other good stuff we've done includes pioneering the use of food grade recycled plastic in our little bottles since 2003, saving over 300 tonnes of packaging in 2009 by making things lighter, and changing to 100% Forest Stewardship Council certified material for all our Kids and adult smoothie cartons.
There's always more work we can do in this area, so we'll keep pushing on till we crack everything that can be cracked.