We sure aren't perfect but we're trying to do the right thing.
It might make us sound like a Miss World contestant, but here at innocent, we want to leave things a little bit better than we find them. We strive to do business in a more enlightened way, where we take responsibility for the impact of our business on society and the environment, aiming to move these impacts from negative to neutral or (better still) positive. It's part of our quest to become a truly sustainable business where we have a net positive effect on the wonderful world around us. Below you can see our strategy for doing so as well as our performance to date:
Sustainable packaging We want our packaging to have the lowest possible impact on the world around us.
We aim to make our packaging as sustainable as possible. One of the best ways to do this is to measure the carbon impact of each of our packs. Here's our toolkit for reducing carbon:
Obviously, we need to make sure our packaging does the job it's supposed to. Not much point reducing the environmental impacts if it makes our smoothies go funny.
Other good stuff we've done includes pioneering the use of food grade recycled plastic in our little bottles since 2003, saving over 300 tonnes of packaging in 2009 by making things lighter, and changing to 100% Forest Stewardship Council certified material for all our Kids and adult smoothie cartons.
There's always more work we can do in this area, so we'll keep pushing on till we crack everything that can be cracked.
We wouldn’t be able to have any recycled plastic in our little bottles if people didn’t recycle stuff in the first place. So you could say that we’re big fans of recycling. Nearly all our packaging can be recycled but unfortunately not all councils recycle everything. You can find out if yours does by using www.recyclenow.com You can also use the same site to find your nearest recycling bank.
