Our packaging strategy
We want our packaging to have the lowest possible impact on the world around us.
Our starting point is to understand the carbon impact of all our various packaging components.
Our toolkit for reducing carbon looks a little like this:
• Use less: as little material as possible per pack
• Don’t use up new stuff: as much recycled or renewable material as possible
• Close the loop: materials and pack formats that are easy to recycle
• Lower its impact: deliberately avoiding high carbon materials
We’ve done lots to make our packaging better and its an ongoing journey. We’ve been pioneering the use of food grade recycled plastic in our little bottles ever since 2003; in 2013 we saved over 1000 tonnes of plastic by putting our juice carafes on a diet; and all our cartons (big and small) are made from 100% Forest Stewardship Council certified material. Lastly, we work with our key packaging suppliers to ensure they’re trying to do their bit, monitored through quarterly energy, water & waste KPIs – a bit like we do with our bottlers.