The innocent foundation
Helping the world’s hungry
The innocent foundation is a separate registered charity, whose mission is Helping the World’s Hungry. Innocent’s founders Rich, Jon and Adam started the foundation in 2004 to formalise innocent’s commitment to donating part of its profits to help those who need it more than we do. Innocent has committed to donate at least 10% of profits to charity every year. To date the foundation has worked on projects in 32 countries, mostly concentrating on supporting people dependent on subsistence agriculture; we believe it’s essential for communities to get the most out of the natural resources available to enable a sustainable future.
Below are some facts and figures about the foundation (up to date for February 2015). To see the most up-to-date financial numbers visit our “figures” section here or even better, visit the innocent foundation website for the full lowdown.