read about our thirsty berries water saving project in Spain
We buy some of our strawberries that go into our smoothies from the south of Spain. Whilst this area has a great climate for growing berries, strawberries can be rather thirsty fruit. Since the available water supply is under considerable stress from the combination of increased agricultural production and housing developments, thirsty berries are only adding to this issue. Water supply in this area is particularly important given its proximity to the Donana National Park (a key stopover wetland for 6 million migratory birds who make their way from Northern Europe to Southern Africa every year).Back in 2010, we started a project alongside our supplier and Unilever to map the water footprint of a number of our strawberry farms. The footprint will show exactly how much water each farm has used across the entire season (from planting through to end of harvest). The season finished at the end of June 2011, and we’re now in the process of analysing the water data to identify opportunities to improve the water efficiency of the farms. We will then hold workshops with our farmers on how to implement these methods, as well as sharing the data with the WWF to input into current water management planning for the entire region.