innocent drinks : our drinks - smoothies, thickies, really lovely juices

start stocking them

i already stock them

Hello. If you'd like to start stocking our drinks, that's marvellous news. Or maybe you haven't quite made up your mind and need to know a bit more about us.

What should I stock?

To see how things go, we recommend that you start with our three bestsellers - strawberries & bananas, mangoes & passionfruits, and kiwis, apples and limes. Not only do they look nice on shelf together but most people recognize the fruit we use in them too. If this all goes well and you want to stock more, our blackberries, strawberries and boysenberries and pineapples, bananas and coconut recipes complement our best sellers really well.

We've also got some other great recipes to keep your customers on their toes and your fridge interesting.

From left to right: our special guest recipe/ strawberries & bananas/ blackberries, strawberries & boysenberries/ mangoes & passion fruits/ pineapples, bananas & coconuts/ kiwis, apples & limes/ cranberries, blueberries & cherries.

Our cartons in order from left to right: our special guest recipe/ blackberries, strawberries & boysenberries/ strawberries & bananas/ mangoes & passion fruits/ pineapples, bananas & coconuts/ kiwis, apples & limes/ cranberries, blueberries & cherries.

These are just like our grown up smoothies, but with recipes specially selected for small people.

no added sugar
no concentrates
no bits
no sweeteners
no preservatives
no added anything

And we've squeezed a full portion of fruit in each carton to boot, as well as making them completely lunchbox-proof.

Our thickies are called thickies because they're er, quite thick. We've mixed up live probiotic yoghurt, real fruit and honey for this creamy tasting low fat treat. They're great for breakfast, a quick snack or as a bit of a treat.

We've been making orange juice to go into our smoothies for years. But recently we got to thinking: why keep all the stuff we've learnt about squeezing oranges hidden away? Why not let our orange juice shine on its own? So that's just what we've done - set the world's finest orange juice free to pursue its solo career. Sort of like when Justin left NSYNC, except with oranges.

We are currently working on plans to make OJ available through wholesale- keep your eyes peeled for more information on this coming soon. Currently available in 1 litre cartons.

A tasty, filling meal that gives you 3 portions of veg in one go. No colourings, flavourings or any nasty things you wouldn't add yourself. Available in 8 recipes and you can find them in Waitrose, Sainsbury's, Tesco, Morrisons, Marigold and selected Boots and WHSmith stores.

Our sister company This Water offer a range of four tasty and refreshing natural juice drinks blended with real fruit and spring water. Three of these recipes are now available in glass bottles, to enjoy in pubs and bars, and two are in big 1L bottles for picnics and BBQs. If you're interested in selling This Water, please call 020 8576 6556 or email sales@thiswater.co.uk

Where can I get your drinks from?

To get hold of our drinks, you'll need to get in touch with one of our wholesalers. They're a lovely bunch and will be happy to help with any questions that you might have about pricing, range and delivery. To get in touch, pick a regional or national wholesaler from the list below and give them a bell.

Scotland

Fife Creamery

North

FDP:

Freshfayre:

Simple Simon:

Midlands

Freshfayre:

Simple Simon:

South West

Hawkridge Farm:

London

Cafe Deli:

JD Foods:

JJ Foodservice:

Marigold:

Simple Simon:

National

3663:

Brakes Brothers:

Dairycrest:

DBC:

JJ Foodservice:

Kerry Foods:

Palmer & Harvey:

^ back to top

FAQs

What is a smoothie?

People have lots of different opinions about what a smoothie actually is. Some are thick, some are thin, some contain milk, others ice cream. But our smoothies are just loads of whole crushed fruit, whizzed up in a blender and that's it. No water, no sugar, no preservatives, no weird stuff whatsoever. Just fruit.

How much are your drinks?

You won't be buying our drinks directly from us. You'll be buying them from your local wholesaler. The best thing to do is to get in touch with your chosen wholesaler, who can then talk you through prices and let you know when they come past your shop.

How much do I sell them for?

We usually recommend a £2 price point for our smoothies - at the end of the day though, it's up to you to pick a price that will keep both your customers (and your profit margins) happy and healthy.

I'm worried that my customers might think they're a bit expensive

Our smoothies are made from 100% whole crushed fruit and absolutely nothing else. We could make them cheaper but then they wouldn't be as tasty or healthy because we'd have to use concentrates and other nasty stuff. The fact that innocent is the no. 1 smoothie brand in the UK* shows that more and more people understand that if you pay a little bit more you get something a whole lot better.

*IRI Infoscan data to to 28th December 2009

How long is the shelf life?

Our smoothies are made from 100% whole crushed fruit and don't have any preservatives in them. We guarantee 7 days of freshness if they're kept properly refrigerated, but there are times where you could get up to 15 days. The same applies with our thickies. Our kids' smoothie have that little bit longer. Again, your local wholesaler will be able to help you out there.

Do they have to be refrigerated?

As our drinks have no preservatives in them, you'll need to keep them nice and cold. Since they taste much better served chilled, our smoothies, thickies and orange juice need to be kept refrigerated all the time.

What is the minimum order size?

That's a question you'll have to ask your wholesaler. It depends on all sorts of things, but we're sure we can work something out to suit you.

Will I get a lot of wastage?

Not at all. But if you're worried, stick to a small order of our most popular recipes to start with, like mangoes and passion fruits or strawberries and bananas.

What are concentrates?

We thought you might ask that one. When a drink is made using concentrates it means that the fruit used is boiled down to a syrupy consistency in the country that it's grown and then transported in big barrels to the UK where water is added to dilute it again before it hits the shops.