Obviously it isn't the same every edition, but this is the kind of thing you can expect from time to time if you sign up for our newsletter.

Hello there. Our news this week is hotter than a sauna date with Justin Timberlake, Myleene Klass and a panda in Speedos. Scorching.

Summer’s coming (so stock up your shelves)

Summertime is great. The days get longer, the parks get fuller and the ice cream man does a roaring trade in Calippos. Our smoothies tend to sell really well too. Our top three selling recipes at the moment are strawberries and bananas, mangoes and passion fruits and natural detox. When the sun is shining, they sell faster than you can say “Just one Cornetto and an orange ice lolly please”. So make sure you stock up your shelves this summer to make the most of those bright shiny days.

Fancy an impressive six pack?

Apparently, getting one of those stomach crunching machines helps, as does laying off the pies. If that sounds too much like hard work, you’ll be pleased to know that all of our big 1 litre cartons now come in six packs. A smaller case means a lower case cost for you, makes it easier to stock a variety of recipes, and you won’t need such big biceps to fill the shelves. You can read more about our big cartons here.

This Water this summer

We’re spending a large handful of our pocket money on promoting This Water over the summer. We’re calling it the summer splash because it reminds us of that time 2 years ago when we had a huge water-fight in the car park, sort of. Anyway, as well as plenty of coverage on posters and in newspapers across the land, there’ll also be lots of outdoor sampling going on in a town near you.

If you’d like to learn more about This Water, you can see our four recipes and more here. Simple, natural refreshment for hot summer days. Make sure your shelves are well stocked.

Our retailer of the month

This month’s winners are Celeste and the good folk at the Queen Margaret Union Shop located on the University of Glasgow campus.

As well as a posh certificate and other treats, they also won the hard graft of our Colin for a morning. He did a fine job of sampling our drinks to the students, putting out cereal bars, restacking the water and taking money on the till. He even got to meet Alphonso, the shop mascot (pictured bottom left).

If you fancy being our retailer of the month, having the dashing Colin work for you and getting your gaff mentioned on our blog, then just drop an email to sales@innocentdrinks.co.uk telling us a bit about you, your shop and why you should to be our retailer of the month.

And finally…some nice stuff for your shop

We’re itching to help you sell more of our drinks and brighten up your store while we’re at it. And we’ve got lots of smart POS to help do this, from shelf edge leaflets to menu cards, posters and a whole lot more.

Here’s an example of a rather stylish looking shelf to show you what we mean:


If you’d like some POS to make your shelves look as smart, just give us a bell on 020 8600 3999 or drop us a line to sales@innocentdrinks.co.uk and we’ll get some in the post to you.

Bye for now,

love from innocent

	If you have any questions, why not email daisy@innocentdrinks.co.uk or give the bananaphone a call on 020 8600 3999? She'd love to hear from you.