press snippets

These press clippings were last updated on 10 February 2011.

2010

December

"The world's coolest work places...Step inside the office of innocent (the company behind the smoothies) and you'll feel like you're outside"

Stylist

Our Thai veg pot wins Woman's Own fast food test
"A veggie mix of pak choi, grated carrot, edamame beans and water chestnuts. The jasmine and wild rice combo gave a fragrant, nutty twist and made it ultra-filling too. 5 out of 5"

Woman's Own

November

"We love innocent's seasonal bombay butternut squash curry veg pot - you can really taste the fennel, peppers and squash"

BBC Good Food Magazine

Sainsbury's loved Dawn French and Paul Smith's design for the Big Knit 2010
"From the beginning of November, the innocent Big Knit hats are back to raise money for a very good cause. Look out for this cute bunny hat, designed by British fashion legend Paul Smith"

Sainsbury's Magazine

Richard Reed talked about where he visits for 'The Captain's Table'

The FT-How To Spend It

The Observer voted us the "seventh most significant 'thought leadership' brand in Britain in an annual poll that asked 1,000 opinion leaders to identify their top trusted, innovative businesses." We were the smallest company to feature in a list that put Apple and Google at the top.

The Observer

October

"The imagination of quirky brand innocent knows no bounds: it is opening a temporary cafe at the Tramshed in hip Shoreditch"

Food & Travel

"The kings of smoothies and veggie pots are taking over the hip Tramshed in Shoreditch to set up a temporary cafe"

Angels & Urchins

"With a sprinkling of Audrey Hepburn about her, glamorous chef Gizzi Erskine is creating three-course menus to help children get their five a day for just £5...at innocent's 5 For 5 Cafe"

Junior

"Get your five a day in one sitting this month as innocent opens a pop-up cafe in the Tramshed, Shoreditch. The intent is to serve 25,000 portions of fruit and veg over just nine days. The price for a meal? A fiver, of course"

Living Etc

"Great days out... innocent drinks has taken over a converted power station in East London, where you can eat from a menu designed by the chef Gizzi Erskine. Choose from a number of two-course meals, which include all your five-a-day fruit and veg for only a fiver. Yum"

The Times

"The innocent cafe sold out quickly, and was cleverly run - the cavernous space was dressed with fairy lights, fruit trees and herbs on every table; there was friendly service, and good food. Any pop-up event this well thought out, prompting this much goodwill, is clearly an excellent piece of marketing"

The Guardian

"Before I even stepped through the door of Fruit Towers I liked the feel of this company; not from the sweeping success story that the company has evidently been but from all of my communications from 'fellow fruiters' in setting up the interview. In today's rather overly PC professional world, it was lovely to receive; it made me smile, it reminded me I was human and also said, we can be professional but we can also be fun. How many businesses do you know that could say that?"

The City magazine

September

"I'm teaming up with innocent drinks at its pop-up 5 for 5 cafe in East London. The aim is to serve more than 25,000 portions of fruit and veg to 5,000 people over seven days; and it won't cost more than a fiver."

Sunday Times Style

"The struggle to eat five-a-day gets easier this week as smoothie guru innocent launches its first-ever '5 for 5' (you get your five a day for just £5) pop-up cafe"

Grazia

"I wanted to use seasonal veg and create something truly original... Don't diss the veg 'til you've tried it!" Wise words from our cafe chef Gizzi Erskine

Company

July

Lots of people wrote about our buy one get one bee campaign and how to save Britain's bees. Here are some of them

"innocent's limited edition Lemons, Honey and Ginger smoothie is a refreshing drink with a lovely spicy kick to it"

Eat In

"thumbs up to innocent smoothies for helping the humble bumblebee - crucial if we're going to continue to enjoy the fruit and vegetables they pollinate"

Good Housekeeping

"in an effort to do something for the crisis-struck bee population, innocent drinks is providing 40 hives for National Trust properties, with the aim of introducing more than 2 million honeybees. It has also launched a limited-edition lemon, ginger and honey smoothie, which comes with a free packet of wild-flower seeds - and a memorable name: buy one get one bee"

House & Garden

"if you buy a Lemons, Honey and Ginger innocent smoothie, you'll also help save British bees. Working with the National Trust, innocent is donating enough beehives across 40 Trust sites to house two million bees"

House Beautiful

"The innocent school of busines. It may be unconventional, but it is an environment that is proving to be a hothouse for future business talent"

Mail on Sunday

"Building England's ethical, healthy and slightly cheeky beverage brand"

www.inc.com

June

"Packed full of flavour and perfect for a fruit injection on the go..." Our mangoes and passion fruits smoothie was voted 'winner' in an expert taste test "Looks and tastes home-made"

Good Housekeeping

Homes and Gardens call our lemons, honey and ginger smoothie "a zestful choice"

Homes & Gardens

May

"innocent is teaming up with the National Trust until July to provide beehives at 40 UK sites. Purchase a Buy One Get One Bee smoothie, with lemons, honey and ginger, and receive a packet of insect-friendly wild flower seeds to do your bit"

Psychologies

"Bzzz... buy a delicious limited-edition innocent lemons, honey and ginger smoothie and help save our bees"

Sainsbury's Magazine

"look out for innocent's new lemons, honey and ginger smoothie. Each bottle comes with a packet of wild-flower seeds so everyone can take part in innocent's project to introduce more than 2 million honeybees and 40 new beehives into Britain"

Waitrose Kitchen

"Since its launch more than ten years ago, the innocent brand has marked its territory through the use of innovative and entertaining packaging. From its Fruit Towers head office to the woolly hats that appear on its botles in winter, innocent cannot be accused of lacking in attention to details. 'innocent took all the boring bits and made them interesting'"

Metro

"fruit drink maker innocent has cut its losses by two-thirds after pushing up its annual sales by 7%"

The Scotsman

April

"innocent veg pots - how fabulous are they? Hunger stops me working, because it takes over my mind. So, at 11.30am every day I'll have a healthy snack. These are so yummy and I know I'm getting three of my five-a-day" Lisa Jewell talks about her 'life's little essentials'

Essentials

Waitrose Weekend featured our special Peace One Day peaches and raspberries smoothie "this yummy limited edition smoothie comes into stores soon and supports Peace Day on 21 September. Each bottle has a little badge to pin onto your top to help spread the message about this annual day of global ceasefire and non-violence"

Waitrose Weekend

"For an on-the-go, iron boosting veggie lunch, try innocent's new Japanese miso noodles tasty veg pot. It contains vitamin C-rich cabbage as well as anaemia-busting edamame beans, shiitake mushrooms and aubergine"

Zest

"Smoothie maker innocent is tackling rapidly dwindling bee numbers - when you buy its lemons, honey and ginger smoothie, the company will donate money to the National Trust to help it set up 40 hives and introduce two million bees to the UK. Each bottle comes with a packet of wild flower seeds too"

Daily Mail

March

The Money section of the Sunday Times ran an interview with Founder Rich

The Sunday Times

The Guardian wrote about how "inspiring and creative" our offices, Fruit Towers, are

The Guardian

February

"It was innocent juices and smoothies that you voted for as Food Product of the Decade"

Sainsbury's Magazine"

We were voted Health & Fitness Magazine's choice of healthy smoothies

Health & Fitness

Diana Henry's picked us as the month's best buy: "Pots more please. When the innocent gang started their great smoothies (perfect for helping you eat five a day), I wondered why they didn't do meals that could be heated and eaten from pots. Well, they've done it. A rich tomatoey moussaka - full of fat beans and slices of aubergine. Delicious"

Sainsbury's Magazine

January

Our veg pots proved a popular winter warmer

Our indian daal veg pot was highly commended for a Veggie Award: "there's bags of texture health and flavour in this meal"

Cook Vegetarian!

"So filling, it will keep hunger at bay until supper and just one pot contains three portions of your five a day! A healthy lunch that will give you a virtuous glow" wrote Zest about our tuscan bean veg pot and gave us 5 out of 5 stars

Zest

Woman's Own said they were 'huge fans [of our] veg pots'

Woman's Own