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don't work too hard
Hello. Here are some facts about innocent that might help. You can also click here to read our story if you need a bit more detail.
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1999 |
2006 |
| Number of employees |
3 |
105 |
| Number of different recipes on sale |
3 |
24 |
Market share source: IRI Infoscan 2006 |
0% |
62% |
| Turnover |
£0 |
£75 million |
| Number of retailers |
1 (on day one) |
over 7,000 |
Furthest stockist
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Wimbledon |
Shetland Islands, Paris, Amsterdam, Brussels and Copenhagen |
No. of smoothies sold
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20 (on day one) |
one million a week |
Shoe size (Richard) |
10 |
11 |
Number of innocent t-shirts (Jon) |
1 |
4 |
| Waist size (Adam) |
rude to disclose |
one bigger |
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Smoothies
100% pure crushed fruit with fresh, not concentrated, juices.
Recipes: Cranberries & Raspberries; Oranges, Bananas & Pineapples; Blackberries & Blueberries; Strawberries & Bananas; Mangoes & Passion Fruits, Seasonal Smoothie (at the moment it's Pomegranates and Raspberries); Guest Smoothie (currently Pineapples, Blueberries & Ginger).
Take a look at our smoothies
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Thickies
Live probiotic yoghurt, real fruit and honey all mixed up to make you feel wonderful.
Recipes: Yoghurt, Vanilla Bean & Honey
Take a look at our thickies
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Juicy Waters
Thirst-quenching, delicious and completely natural.
Recipes: Blackcurrants; Cranberries & Limes; Mangoes & Passion Fruits; Lemons & Limes.
Take a look at our juicy waters
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Super Smoothies
Naturally functional smoothies designed for a specific purpose.
Recipes: Natural Vitamin C (Blackcurrants, Acerola Cherries & Rosehips); Natural Detox (Lemon, Honey & Ginger); Fruit & Veg (Carrot and Orange).
Take a look at our super smoothies
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| The price of our drinks varies slightly from shop to shop, but our recommended retail prices are as follows:
£1.75 - 1.99 for smoothies and thickies
£1.49 - 1.69 for really lovely juices
£1.49 - 1.69 for Juicy Waters
£3.29 for one litre cartons
£2.99 for four kids' drinks
People can call the banana phone 020 8600 3939 to locate their nearest stockists.
If you are a journalist then click here to email us. (If you are doing a school assignment,
MBA or other non press-related project, please email queries to hello@innocentdrinks.co.uk instead and we
will try to help you with your homework where possible.)
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