innocent drinks : our drinks - smoothies, thickies, really lovely juices

start stocking them

i already stock them

Hello. If you'd like to start stocking our drinks, that's marvellous news. Or maybe you haven't quite made up your mind and need to know a bit more about us.

Questions shopkeepers ask

What is a smoothie?

People have lots of different opinions about what a smoothie actually is. Some are thick, some are thin, some contain milk, others ice cream. But our smoothies are just loads of whole fruit whizzed up in a blender and that's it. No water, no sugar, no preservatives, no nothing.

How much are your drinks?

You won't be buying our drinks directly from us. You'll be buying them from a local wholesaler. The best thing to do is give us a call, and we'll put you in touch with the best wholesaler, and they'll talk you through prices.

How much do I sell them for?

Our recommended selling prices are on our product list. At the end of the day it's up to you to pick a price that will keep both your customers and profit margins healthy.

I'm worried that my customers might think they're a bit expensive

Our smoothies are made from 100% pure and fresh fruit with absolutely no added stuff whatsoever. We could make them cheaper but then they wouldn't be as tasty or healthy because we'd have to use concentrates and other nasty stuff.

The fact that innocent is the fastest-growing drinks company in the UK shows that more and more people understand that if you pay a little bit more you get something a whole lot better.

How long is the shelf life?

Our smoothies are made from 100% pure, fresh fruit and don't have any preservatives in them. We guarantee 7 days of freshness if they're kept properly refrigerated, but you will often get anything up to about 9 or 10 days. The same applies with our thickies. Our juicy waters are made from spring water and fruit juice, which means they last quite a bit longer- you'll get 6 weeks of life in these little drinks at the very least.

Do they have to be refrigerated?

All of our drinks must be served really cold. Our smoothies, thickies and orange juice must be refrigerated all the time, but our juicy waters can be stored at room temperature.

What is the minimum order size?

That's a question you'll have to ask your wholesaler. It depends on all sorts of things, but we're sure we can work something out to suit you.

Will I get a lot of wastage?

Not at all. But if you're worried, stick to a small order of our most popular recipes to start with, like mangoes and passion fruits or strawberries and bananas. Or you could try juicy waters, with their handy 6 week minimum shelf-life.

PJ's make smoothies too. What's the difference between yours and theirs?

innocent smoothies are made from crushed fruit and fresh juices, PJ's are made from concentrates. That's the main difference.

What are concentrates?

We thought you might ask that one. When a drink is made using concentrates it means that the fruit used is boiled down to a syrupy consistency in the country that it's grown and then transported in big barrels to the UK where water is added to dilute it again before it hits the shops.