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Thanks ever so much for stocking our drinks. We wouldn't be where we are today without you lot, which is why we want to make sure that you have everything you could possibly need from us.
What's new?
We're great fans of innovation and new things generally here at Fruit Towers, which means that we're more forgiving than most when one of us comes in with an unusual haircut or beard they've styled over the weekend. It also means that we're constantly bringing out new recipes and ranges, so there'll always be something new for your customers to try alongside what we hope will become their favourites. Watch this space for our most recent additions:
Seasonal Smoothie
Guest Smoothie
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Point of sale
If you'd like some of our nice point of sale (or p.o.s. as the professionals call it - clever, eh?) then let us know and we'll send some over. Our p.o.s. is a really good idea as it makes us stand out on the shelf and teaches consumers all about our nice little drinks. And the more they know, the more they'll want to buy them.
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In-store sampling
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We know how hard it is to get people to try new things. Especially mysterious little bottles of fruit. Don't worry, though, as we can help with this one. We'll happily send you a box of drinks and some little sampling cups, and then you can put them out for your customers to try. This will really drive sales - they'll be hooked in no time. Honestly.
Let us know if you'd like a kit
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innocent chillers
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If you're selling hundreds of smoothies a month, the chances are that you could be selling a lot more if you had one of our grass chillers.
Our chillers have doubled sales for many innocent stockists
Why are they such a good idea?
- They're really eye-catching (see image) which means they attract lots and lots of new customers. It's not every day that you see a chiller covered in grass and daisies (unless there's one in your shop already).
- They hold up to 40 cases at once, which means that you don't have to keep refilling the shelves.
- We visit once a month to check the chiller's working fine and to see how you're getting on
- No lawnmower required (and guaranteed not to attract cows)
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To find out more, please click here to fill in this form and the lovely Roz will get back to you as soon as she can. |
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Marketing support
This year we've invested more in marketing than ever before - over £3.4m, and we're going to double that in 2006. Here's where some of the money is going:
TV advertising
Our ads explain that our smoothies are made from lots and lots of fruit and absolutely nothing else. Our summer campaign was seen by 35m people all over the country. It'll be back on your screen soon.
Press advertising
We advertise in a broad range of publications from The Sunday Times to the BBC's Good Food Magazine.
National Sampling Roadshow
Throughout the year we take our Dancing Grass Vans all over the UK distributing samples to over 1/4 million people. If you'd like a visit next time we're in your area then do let us know.
Fruitstock
Every year we put on a free music festival in London's Regents Park. This year 100,000 people came down and picnicked with us.
All of this means that more and more people want to get their hands on our drinks. What a good time to be selling innocent.
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I'd like to get your newsletter
Our newsletter keeps you up to date with our new products and other innocent developments. It's short and sweet and has nice pictures in it.
You can see what it's like here.
Email us on hello@innocentdrinks.co.uk if you're interested in receiving our newsletter.
I just want to talk to someone, for goodness' sakes
It couldn't be simpler to get in touch with us. Try one of the below:
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innocent foundation