innocent is split into four different bits:

IT & E

The IT team provides everyone at innocent with the tools they need to do a great job. They are responsible for everything electronic including phones, email, laptops, and servers. They support all innocent people in all offices, including people who work from home. They also develop systems that allow us to do business better and keep us ahead of the competition.

Environment and culture: The E in IT & E; a small and committed group of people who ensure the physical and cultural environment embodies and enhances the innocent brand in terms of how and where we work. And make sure we all get cake on our birthdays.

Finance

Much more than looking after the essentials of finance, the finance team are the financial consultants of the business. They are the best possible people to have on your side if you negotiating a big deal or want to deliver great financial performance.

Finance support all the teams with financial reports and budgeting plans, as well as looking after our external customers and making sure they get paid on time. They also make sure we make the most financially viable business decisions.

People

The people team leads the charge on building a motivated, high performing business. The team focus on spotting great talent and bringing them on board, as well as creating development programmes such as the innocent Academy or helping teams to be as effective as they can be. They also make sure our people processes, such as performance reviews and objective setting, are tip top. So, if you want to help great people become even greater, this is the team to join.

Sustainability

It may all sound a bit Miss World, but we want to leave things a little bit better than we find them. To do business in a more enlightened way, take responsibility for the impacts that our business makes on society and the environment, and to move these impacts from negative to neutral, or better still, positive. Since that is all a bit of a mouthful, we simply call this our drive for sustainability.

By working with all areas of the business as well as our partners and suppliers, our Sustainability team pull out all the stops to bring this passion to life. To read more about all their hard work, just click here.

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Marketing

The marketing team are our brand ambassadors. They are responsible for all the stuff that our drinkers see, read and taste as well as being the people who make it their job to get to know our lovely drinkers that little bit better. They help decide what we should work on next, whether that's making new recipes or improving existing ones and work out how best to tell people about it. From packaging design to ingredients, from telly ads to organising our village fete, they make sure we're all singing from the same hymn sheet with cohesive communication plans.

The communications team looks after the public voice of innocent, making sure that whatever we communicate is either introducing us to new drinkers, or keeping our current drinkers happy and loyal. The team ensures that every bit of communication, from our packaging to our website, from our telly ads to our sampling campaigns, from the articles you read about us to our summer festival, the innocent village fete, and from our little rule book to our weekly email newsletter, are all consistent and innocent. We have our own in-house creative team here at Fruit Towers (they're the ones with the nice shiny Macs) and we also work with a range of expert agencies who provide us with top-notch advice and great biscuits.

Our product development team is behind all of our new recipes. You’ll find them in the kitchen with some fruit and a blender. Their job is to look for ingredients that taste amazing, have lots of nutritional benefits, and are totally natural and free from any nasties. They then find ways of combining them to make our delicious smoothie recipes. Once the team has perfected a new recipe they will work with our suppliers to make sure that these recipes can be replicated on a bigger scale, and that they will taste just as good throughout their shelf life.

Insights

Insights delve into the data from our consumers and shoppers to try and work out what people want and how we can deliver more of it. They are endlessly curious about what makes people tick and their insights form the basis of lots of decisions we make at innocent.

Business Delivery

The business delivery team are the suspension bridge between our Supply and Demand teams. Their job is to make sure that we deliver exactly what we promise to our customers and to continually improve all the processes we currently use. Business Delivery have a finger in every pie within innocent, giving them an excellent understanding and unique perspective of all the different areas of the business. This helps them to make better decisions for the whole company and to create solutions that drive us forward. This team also contains one of the biggest mops of hair in Fruit Towers.

Commercial

The Commercial team includes the sales and the customer marketing people.

Sales are the people who have the closest relationship with our customers who sell our drinks. Our drinks are available in every type of outlet from the biggest grocery store to the smallest delicatessen right across the country. But of course, we'd always like to be in more. We either deliver our great tasting drinks direct to these customers, or through one of our wholesalers.

Our customer marketers help our customers decide where chilled drinks should go in their fridges. It's all about making sure consumers can get their favourite drinks (innocent smoothies we hope) and giving the best selling drinks (definitely innocent) more space so that we don't upset a consumer because it has sold out. The other major role of Customer Marketing is to make sure everything looks wonderful in-store. Making everything look lovely is not only about making sure our consumers can easily find our smoothies but is also about educating them about how we make our great tasting food and drink.

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Comprising of the procurement, Production, Logistics and Technical teams, these are the people who make it happen. Buying the fruit, ensuring its quality, getting it turned into smoothies and making sure it gets to the shops – when you pick an innocent smoothie off the shelf, you’re picking the fruits of the Supply team’s labours.

Production

Collecting our fruit from all over the world, making sure it arrives in the right place at the right time and blending our recipes to perfection before popping them in a bottle is a complicated business, working closely with the commercial and marketing teams to ensure that the correct amounts of ingredients are in the right place at the right time to make our amazing tasting recipes.

Logistics

The logistics team work very closely with our customers to understand what they're going to order and to make sure they get their orders in. This helps them forecast demand so we can decide how much fruit we need to pick in the first place, how much we need to blend and bottle, how much space we're going to need to store our drinks before they leave us to find good homes, and how many little trucks we're going to need to drive them to their destination.

Voila, innocent drinks at your fingertips

Technical

The Technical team is accountable for the safety, quality and legality of our drinks. They are also the brains behind some of our most amazing achievements, such as the 100% recycled bottle.

Procurement

The very first step in the process, procuring our fruit and ensuring its quality, they will go search everywhere from South America to Shropshire to make sure we have the finest ingredients available.

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innocent also has offices in several countries across Europe.

Alpine

(Austria & Swizerland)
So far we have a team of 4 skiing around the Alps getting us ready to for a launch in the mountains that would make Eddie the Eagle Edwards proud.
www.innocentdrinks.at
www.innocentsmoothies.ch

Benelux

(Fruit Towers Amsterdam - Grass Towers)
We began our Dutch story back in 2004 and from our base in Amsterdam we now cover Belgium, Netherlands and Luxemburg Seeing as that's a bit of mouthful, we shortened it to Benelux (thus saving 5.9 seconds a day).
www.innocentdrinks.nl
www.innocentdrinks.be

France

(Fruit Towers Paris – Les Halles aux Fruits)
innocent in France has been going since 2004 and our little drinks can now be found in some of the big French stores like Monoprix. The brilliant French team is headed up by a chap called Philippe, who we like to call Trevor. Les Halles aux Fruit is based 10 minutes from the Gare du Nord, and the best ever croissant baker lives just around the corner.
www.innocentdrinks.fr

Germany

(Fruit Towers Hamburg)
We opened our Hamburg office in early 2007 which is based in an old fruit warehouse, useful we thought. There are currently many clever German people there, plotting to make us bigger than bratwurst.
www.innocentdrinks.de

Ireland

(Fruit Towers Dublin – Dub Towers)
Dub Towers is set right in the heart of Dublin only a stone's throw away from the Liffey. Ireland was the first step in our international business with the first innocent smoothie sold in Ireland in 2001. Now there is a dedicated team of 10 ensuring our continued success as Ireland's favourite little smoothie company.
www.innocentdrinks.ie

Scandinavia

(Fruit Towers Copenhagen – Viking Towers)
Launched in September 2006, the Scandinavian venture is spearheading our northern invasion; we have so far claimed Copenhagen and Stockholm as our own. With these strongholds the Scandinavian team is going from strength to strength and boasts the highest proportion of naturally blond hair in the business.
www.innocentdrinks.dk
www.innocentdrinks.se

UK

(Fruit Towers London & Fish Towers Manchester)
Over the years, we have outgrown not only Richard’s bedroom, but also an office in Notting Hill. We then moved to Unit 3 at the Goldhawk Estate, but soon we found that we needed Unit 4 as well, then unit 5, unit 6 and most recently units 1 & 2. We hope that one day we can take over all the units and turn the middle of the estate into a big swimming pool.

We also have a lovely little office up North. The affectionately named ‘Fish Towers’ is tucked away above a fish shop in Manchester. They have been known to swap a cheeky piece of cod for a few smoothies from time to time.

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