It's been a bit busy in veg
pot land recently. To be honest, they're selling better than we
could have imagined, so most of our time is taken up with making
more. But we just wanted to quickly let you know what's happening
in a few areas, and reply to all of the comments (mainly in
this post) in one fell swoop.
Where you can buy them:
- We're in about two thirds of all Waitrose stores. They decide
which stores (not us), so if they're not in your local store or
they've sold out, please ask a Waitrose person to order you
- We're also in a lot of Sainsbury's main stores now (as of 3
weeks ago) and will be in many Sainsbury's Local stores from
- We'll be in Tesco from the end of December, and we're working
on other places as we speak.
- In Northern Ireland we're currently only in a few stores –
Sainsbury's in Forestside, Holywood Exchange, Sprucefield, Newry
and Dungannon. We're working on the rest.
We've had lots of vegans asking us to make a vegan recipe. If
you eat honey then you can eat the Moroccan recipe. Otherwise, none
of them are suitable for vegans. The good news is we are working on
a solution. The bad news is that it may take us a couple of months
to get it made and into the shops, but should be out early next
Vegetarians - three of the recipes are suitable for vegetarians.
The Thai one isn't because it has fish sauce in.
We tried loads of ingredients instead of the fish sauce, because
we'd rather everyone could eat it, but it made such a difference to
the taste that we stayed with the traditional ingredient.
Some people hadn't seen this on the packaging so we've changed
the packaging to make it clear on the top that it contains fish
sauce. And we take your point about the 'not suitable for strict
vegetarians' comment, that was rubbish, we've changed that too. It
should take a month for new packaging to be in the shops.
A couple of you asked for dairy-free versions. The Thai and the
Moroccan are dairy-free.
The Thai and the Pea & Rice recipes are wheat-free.
We're funding a lower launch price to start with because it's a
bit cheeky to ask people to pay full price for a product they
haven't tried yet. This is also why we put up some sampling stands,
which you may have seen in Sainsbury's or Waitrose/John Lewis
stores, so people can try before they buy. After this time, the veg
pots do go back up to the full price of £3.49. The price is driven
by the amount and quality of the ingredients and we don't want to
make them worse to make them cheaper. We're going to stick with
these products for now, but we'll try to have them on regular
offers so you can get some cheaper ones or try new flavours.
Thank you for all the recipe comments. It seems that people like
the four launch recipes on the whole, but we're definitely
listening to what you say and we're making some tweaks. We'd better
get on with it.
Of course, if there's anything else you need to know about our
veg pots, then just post a comment and we'll try to answer.