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Thoughts from category: strawberries

saying hola to our strawberries

We use a lot of different fruits in our drinks. Pretty much all of them, actually (if you don’t count the weird ones you sometimes get with posh desserts). To make sure that we’re only ever putting the best tasting ingredients into our drinks, we go out and visit our farmers during the season of each fruit to make sure everything meets our standards and that the farm is ship shape from a technical, safety, quality and sustainability point of view. April means strawberry season in Spain so our Elodie and Lotte went over a couple of weeks back to pay a visit to our sunny Spanish farms.

 

While on their travels, they met with Pepe, one of our farmers. He has been working at the farm for more than thirty years and is really passionate about his work. Elodie and Lotte had the chance to try a few of his strawberries and can confirm that they were delicious (and would make a lovely pair of earrings). 

 

While the strawberries are in season, one plant will flower an average of eight times and it takes roughly twenty one days between the flower blossoming and picking an actual strawberry that we can use in our drinks. We don’t mind waiting around a bit for the perfect berry and we know they’re ready when they’ve grown large, orangey-red and sweet with a jammy flavour.

 

While we’re very picky about the taste of our berries, we aren’t picky about what they look like. We're happy to include all the weirdly shaped strawberries that the fresh market doesn’t want, which means there’s pretty much no waste.

Berry-illiant.

Sourcing our strawberries

Strawberries. Whether they’re foraged at a pick-your-own, served with a side of cream at the tennis or crushed lovingly into our drinks, they’re pretty delicious. To make sure that only the finest fruit makes it into our recipes, our berry team travel to sunny Southern Spain every April to see for themselves how our fruit is grown.

 

After several years of buying Spanish strawberries, we’ve managed to build our very own innocent supply chain in the region. This ensures that only the farmers who grow their strawberries sustainably – the innocent approved growers - are able to supply the fruit for our drinks. 

For the last 5 years, we’ve been working with farmers in the region on a project to reduce the amount of water used to grow their strawberries.  The project has been so successful that we’re now sharing the findings with other farmers in the region, and have made a short film about it (which we’ll be sharing very soon).

We are very fussy about which strawberries make it into our drinks – we only use the very best and tastiest. We are so fussy that we even have a special label that our growers stick on the pallets to show which strawberries have the special innocent stamp of approval.

 

During their visit, the berry team look at lots of different areas of the strawberry growing and picking process; from the big stuff, such as making sure that workers have decent accommodation and food and water throughout the day, to making sure the trays that the strawberries are harvested into are super clean.

We will keep striving to make sure that our strawberries, and the people that grow them, are well taken care of because sourcing delicious fruit ethically is at the heart of the way we do things here at innocent (and always will be).

And at the end of a long day, it’s great to see we can source the best strawberries while working on protecting the environment too.