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Thoughts from category: smoothies

We all make mistakes

Guys, we're not perfect. Sometimes we make mistakes. Hard to believe, we know, but every now and again, when the blue moon is in the sky, it can happen.

This week we received a complaint from Frankie who found half an uncrushed banana in her smoothie. This has never happened before and all we can think is that our blender was playing up or a rogue chimpanzee passed through who couldn't find the compost bin. 

 

We're still a bit confused as to how the other half found its way onto Frankie's desk (strange, that) but we're very sorry and will make sure it never happens again.

A smoothie related love story

For years, Bekkha thought our smoothies were "foul, full of bitty weirdness and had the consistency of badly made porridge" (cheers Bekkha). However, one day she spotted one wearing a little Big Knit hat which made her giggle. This caught the attention of a man called James who bought her the smoothie (which turned out to be delicious) and asked for her number. Today marks their four year anniversary and we thought a card celebrating their beginnings was in order. Congratulations, guys.

 

Super smoothies all grown up.

Once upon a time, we made three brand new super smoothies. They grew up, started locking themselves in their room and wouldn’t go shopping with us anymore. They also had a growth spurt and got a bit bigger. What we're trying so say is that you can now enjoy them in a super-size 750ml carton.

Reasons to try them: they’re delicious, they’re full of good stuff, and they’re so bright they can stun a man from twenty paces.

If you’re still not convinced would it help if we told you that they contained such excellent, and rather exotic-sounding, ingredients as selenium, which contributes to the maintenance of normal hair and nails? Or the oft overlooked vitamin B6 which contributes to the reduction of tiredness and fatigue?

So, basically, they’ll have you up and at em, with a perfectly coiffed do, in no time.

A sneak peek at our new labels

Our smoothie carton packaging is due a bit of a refresh soon, so our Kirsty's pencil has been working overtime drawing up lots of ideas for the new labels. So far, she's got what looks like a banana and a strawberry on a stick, a huge tap and a naked woman half buried in some sand wearing a floral wreath. We love it already.

 

If there's anything you'd like to see on our new packaging, do let us know in the comments. You never know, it might just make it on to Kirsty's sketchpad and then THE WORLD.

breaking news: fruit is good for you

Sugar is on everyone’s lips (not literally). There’s been a lot written in the press lately about how we can all be healthier, about things like the link between obesity and sugar consumption. We’d like to reassure you that our drinks never, ever contain any more sugar than the fruit that goes into them. And fruit is – exactly as it always has been – natural, delicious and healthy. 

innocent was started with the aim of making it easier for people to do themselves some good. Our purpose as a company is to make natural, delicious food and drink that helps people live well and die old. Health is a priority for everyone, and it’s extremely important to us. So, we welcome the debate. The more conversations about how we can look after our bodies and get a healthy, balanced diet, the better.

Worryingly, only one third of adults manage to get the recommended 5 portions of fruit and veg each day, and only 10% of teenagers. Getting more fruit and veg into people of all ages is a key public health priority, and we’re proud that our products are a handy and tasty way to help people towards their 5-a-day.

And to reiterate, all of our pure fruit juices and pure fruit smoothies are made from fruit. Just fruit. innocent smoothies and juices naturally contain the same amount of sugar that fruit does; no more, no less. What’s more, our juices and smoothies have a low GI level, meaning that the sugar from the fruit is absorbed slowly.

Our smoothies also contain fibre and vitamins just like whole fruit does. When you eat whole fruit, it gets chewed up before it reaches your gut. We’re just doing that squashing for you. (Not chewing. That would be weird.) Test results prove that the fibre in the fruit remains intact after it’s been crushed and blended into a smoothie, so it does the same job as it would in the whole fruit. A 250ml innocent smoothie gives you 13% of your daily requirement of fibre, and 28% of your daily requirement of vitamin C, and just one 150ml glass of an innocent juice gives you 36% of your daily requirement of vitamin C.

We are exceptionally proud of the positive contribution that our products make to a healthy, balanced diet.  

We agree that lots of people (including some of us here in Fruit Towers) would benefit from consuming less sugar. We believe it makes sense that you would cut down your biscuit, cake and pastry intake, start reading ingredients labels more carefully, and keep trying to get your 5 portions of fruit and veg each day. Government guidelines confirm that a glass of juice or one of our smoothies each day can count towards your 5-a-day. That all sounds sensible to us, both professionally and also personally.

Smoothies and juices are good for us. Water’s very important too, and so is whole fruit. We’re big fans of all of these things. Our drinks are made from good, healthy stuff, and we promise they always will be.

 

smoothies and juices and other lovely tasty things