On our labels we've always said to people that if they're
passing Fruit Towers and they fancy popping in, they should. If you
think about it, it makes sense - we get to meet the people who make
our business possible, and they come of their own accord (they're
not herded in like some weird market research session). We get to
say thanks and maybe we get to find out what they like and what
they don't like, about our drinks and the wider world. So we get
the chance to make our drinks even better, according to what these
innocent drinkers tell us. We've been used to this happening in
London for a while but it's new to the people in our Amsterdam
office. Yesterday they got their first ever international visitors.
As Niels (our creative bod in Amsterdam) says:
"Nicolas and Marco came all the way from Cologne to take a look
at our office. They love our smoothies and drove 260 kilometers
just to come and see us. Now, that is pretty cool if you ask me. So
of course we gave them some smoothies and talked about Germany, the
World Cup and why our smoothies are not being sold in Germany yet.
And after some hugs from me and kisses from Marijntje off they went
again, back to smoothieless Germany."
Brilliant. So, Nicolas and Marco (above, modelling innocent
t-shirts and identical trousers), if you're reading, thanks for
stopping by and having a chat.