Daily Thoughts

Now that's what I call a good idea - vol I

Went to a party the other day run by an eco warrior friend who lives in the woods near Bath. At the party she played a film about Peace One Day, which got me all misty eyed. Basically, it's a movement, headed up by a man called Jeremy, to organise a day of peace across the world. It all sounds a bit Miss World until you learn that Jeremy actually got a UN resolution passed (accepted by every single member of the UN) to recognise September 21st as an international day of peace, and a commitment from all countries to facilitate a cease fire for the day in all war zones, thereby allowing charities and relief suppliers in as well as a time for all to reflect on the craziness of war. I'm not doing the idea justice here, but if you check out then you can read all about it. Most importantly, in his quest Jeremy got to meet Angelina Jolie, which, as we all know, is every man's second wish after achieving world peace, so he's doing pretty well.

blueberry fields


You learn something every day. Today I discovered that the blueberries in our smoothies are wild blueberries, picked from the forest floor in Poland. Here's another picture of their forest:


What a nice place to grow.



Turophiles = lovers of cheese, derived from 'tyro', which is greek for cheese, don't you know. Yesterday was the monthly meeting of cheese club here at Fruit Towers. Each month we choose a theme (past favourite - cheeses with funny coatings). After a round of tasting, we vote for our favourite, which gets shortlisted into the annual cheese-off in December. Yesterday's theme was Italian cheeses and we tried Bel Paese (rather like Dairylea), Taleggio, Torta Gorgonzola, Fontina, Pecorino Rosso and Dolcelatte. Taleggio won.

story box


Today we sent 24 new designs for our big 1 litre cartons to the printers. Here they are stuck on the wall of our library so everyone here can have a read. We refresh all the cartons with new stories about every 3 months. These ones talk about loads of different things from how the company has changed as it's got bigger to why our alphonso mangoes are a bit like Glenn Medeiros.

Next up we're doing new stories for all our little bottles. Kat, our packaging designer, will be setting about 130 different labels which she can do in about 2 days. She's good.

lovely kew


This is Phil who works at Kew Gardens (sorry about the slightly rubbish photo Phil). He very kindly gave us rides around in his electric buggy when we were over there yesterday to do a little bit of filming for our new telly advert. The gardens are looking really lovely right now - we found out it takes 800 people to keep them that way. We'd recommend a visit if you possibly can.