life in copenhagen
Just got back from a nice visit to our new Scandinavian hub (hub is a good word), so here's the news from Copenhagen.
First of all, Viking Towers is amazing. Great building, five minutes from the station, brilliant team of people and a whole room dedicated to Abba (it's our base for the whole Nordic region - not just Denmark - so they have allowed a bit of Sweden to creep into the place).
the Abba Room
when I'm not being a pop star I like to make soup
While I was there we interviewed four people to be the creative/comms sort of person for innocent in Scandinavia and it went pretty well. It's a weird one - you have to find someone who you can trust to be the 'voice' after you've gone home (and in a new language/culture that we in London don't have much of an idea about), so it's as much about your gut feeling as anything else.
mmm frikadeller
It's a very communal office. They've got a nice eat-in kitchen, and a lot of grub in the fridge. Pictured above (from top left, going clockwise) are Matt (used to run innocent in Ireland and is now the chief in Denmark - think Arthur Daley meets Johnny Cash), Daniel (our logistics champ), Laura (running the office and pretty much everything else) and Jess (over from London to set up marketing stuff). Niina and Christina weren't there for lunch, which is a shame (they were out doing their sales thing).

Christina, hard at work
The whole place has got that small start-up spirit in buckets. On the day that I was there, lots of point of sale bumf was moved from the office and into Laura's mum's cellar about 25 minutes away for the next month or two, while they figure out what to do with it. We couldn't do that in London these days (none of our mums have cellars).
Summary - I love going to our new offices. They make you feel like anything's possible. Which, of course, it is.








