Daily Thoughts

Animals in Big Knit Hats 2: The hattening

We’ll come straight out with it. We’ve done this blog post before and, when the Big Knit hats start appearing on the shelves in February, we’ll almost certainly do it again. We’re not sorry. It’s animals in Big Knit hats. We’ll never be sorry. 

So here we go again. Five of our favourite animals in Big Knit hats. Because why not? 


Like a reflection caught by Cartier-Bresson, Yvonne’s tortoise Harry gazes into the eyes of her woollen twin. What thoughts are going through her head? Is it love? Confusion? A brief moment of wondering where the next lettuce leaf will come from? Sadly, we’ll never know. Unless our tortoise mind-reading machine works. We’ll know then. Fingers crossed.


Nicole's pug, Archie, sitting bolt upright, his face looks almost surprised at the excellent framing of the picture. The hat sits in the foreground, Archie in the back, and yet the two fit together perfectly like Lego bricks meeting for the first time.


Where others are more than happy to dress their animals in regular Big Knit hats, Fiona has decked hers out in one of our larger hats produced by Oliver Bonas. He turns towards the camera, almost daring you to ask him why he's wearing a hat. You know the answer already. It’s because he looks fabulous.


We’re fairly sure Amy didn't send us a picture of a real dog but who cares? Just look at it. Small, cute, its glassy eyes managing to see something in you that’s usually reserved for only your closest loved ones. You find yourself wanting to tell it your secrets, to reveal the person you really are underneath all this modern-day artifice. A truly beautiful moment.


Carrot in shot, check. Ears going in different directions, check. Big Knit hat somehow staying on, check. We have nothing more to say. Congratulations to @harrri, it’s the holy trinity of rabbit Big Knit pictures. 

So there we have it. Five more of our favourite animals in Big Knit hats. We'll see you again in February...

how to win over your colleagues

There are few different sure-fire ways to become popular at work:

1.) Always volunteer for the tea round

2.) Notice when someone gets a new haircut/jumper/child

3.) Always have chewing gum at your desk

4.) Provide co-workers with unexpected free stuff

That last one works especially well and, as it happens, you can now sign up your whole office for a delivery of free super smoothies if you work in London, Bristol, Liverpool, Manchester,Leeds, Cardiff, Birmingham, Nottingham or Leicester.

new innocent super smoothies 

Simply email telling us where you work, and that glory and everlasting office popularity could be yours. And the corner office with the big window. Just saying.

the innocent smoothie-signal

It’s late at night, all the shops are closed and you realise that you really want a smoothie. It’s a nightmarish scenario which we can say, without fear of exaggeration, is familiar to at least every single person in the country.

It’s definitely familiar to Sophie. Last month she found herself in this exact situation. So, she did what anybody would do - she took to Twitter.

We suggested that she try building a big light in the shape of our smoothies and shine it into the sky, so we could come running bearing delicious smoothies.

We’ll be honest, we weren’t being entirely serious.

So imagine our surprise when, nine days later, Sophie sent us the following pictures.

The Smoothie Signal, shining brightly into the sky, alerting us to any smoothie-based emergencies (and hopefully not annoying the neighbours too much). If we’d been in any way prepared we would have jumped into one of our Huge Grassy Vans and immediately rushed to the scene.

As it is, we’ve had to make do with sending Sophie a load of vouchers in the hope that they help prevent future smoothie emergencies.

We know what you're thinking, 'how can I make my own Smoothie-Signal?' Well, Sophie can explain:

All I did to make it was cut out the logo from the cardboard smoothie carton with a craft knife (I wanted to make it recyclable too of course) and then I cut a hole in the back of the box to shine the light through. Because the torch has a strange upsidedownie-topsieturvie effect in the middle I couldn't shine the torch directly onto the logo so I cut the back hole lower down.

If you do make your own, remember - the Smoothie-Signal is not a toy. With great signalling comes great responsibility.

the innocent agm 2015

A long time ago we held our first AGM*. It went well. People came to see us, they had some free smoothies and we all became friends. So we held another one, and another after that. Things went on like this until our last AGM in 2011. Then, for a few years, we were too busy (we could hardly invite people round when we didn’t have time to tidy up beforehand). This year however we decided it was time to do our best Moloko impression and bring it back.

So, on 10th October, we invited loads of you into fruit towers to find out what we look like, who we are and why we do what we do. We were scared. It had been so long since the last one. Would anyone actually turn up? If they did, would the enjoy themselves? How were we going to hide the three years of accumulative mess inside fruit towers? Turns out the answers were yes, yes and ‘with a LOT of help’.

There were talks from Dan (who’s ultimately responsible for all the important stuff like how we look and sound), one of our original founders, Rich, explained how we got started way back in 1999 (from a hangover, apparently. Makes sense) and our CEO Douglas told everybody about the amazing work of the innocent foundation.

We had tasting sessions (including a couple of brand new recipes) and, in an idea that definitely wasn’t based on a popular BBC TV series, we held a Great British Blend Off. Paul Hollywood and Mary Berry were judges and we even have pictures to prove it. It’s definitely not just Emma and Nick dressed up in frighteningly realistic costumes. 

Even the fourth floor stapler was there although, obviously, not actually on the fourth floor.

We had a great day, everybody who came along seemed to enjoy themselves too (or they were just being polite when they told us they had a nice time) and we very much doubt there’ll be another three year gap. We’ll see you next year. 


*annual grown-up meeting

battling each other for a greater good

We like to think we’re already pretty responsible but we know we can always do better. That’s why we’ve teamed up with DoNation to find out how we can make more of a difference here in fruit towers and in our not-fruit towers homes too.

DoNation know that it’s difficult to get people to change their behaviour. If it was simple then we probably wouldn’t have to worry about climate change. So, to help make it easier, they’ve appealed to something that’s definitely going to get to us. Our sense of competition.

They’ve challenged us to lower our C02 rates by splitting us up into floors and seeing who can save the most. It’s the sort of thing we live for, to be honest. Floors, 2, 3, 4, and 5, as well as our international offices, all locked in an eternal battle to claim the crown of sustainability. Allegiances will be formed, inter-floor friendships will be tested. There can be only one winner (besides the overall well-being of the planet).

We’ve all made pledges to lower our own personal C02 contributions. Some of us are going to start cycling to work, others will cut their shower time to just four minutes. Pledges have been made to cut back on the amount of meat eaten or to change entirely to LED lights at home. Even taking the stairs rather than the lift can help. All small things that on their own wouldn’t do much good but, when combined, add up to something really significant.

On our first day we’d made 441 pledges, amounting to a massive 17,792kg of C02 saved over the course of a year. Or, to put it in fruit terms, 230,450.9 bananas worth of carbon. According to DoNation, this is the most pledges any company they’ve worked with has made on their first day. We’ve been unbearably smug about that all morning.

Over the next few months we’ll be doing our best to do what’s good for the planet and, at the same time, get the added joy of trying to beat our colleagues. It’s win-win, really. We’ll keep you posted on how it goes.