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Thoughts from category: juice

innocentception

This man here is called Innocent.



And he's holding some innocent juice. This fills us with joy. Thank you, Innocent (not us...the man called Innocent who's holding the innocent, in this blog post from innocent about the man called Innocent holding the innocent and so on and so forth until FOREVER).

breaking news: fruit is good for you

Sugar is on everyone’s lips (not literally). There’s been a lot written in the press lately about how we can all be healthier, about things like the link between obesity and sugar consumption. We’d like to reassure you that our drinks never, ever contain any more sugar than the fruit that goes into them. And fruit is – exactly as it always has been – natural, delicious and healthy. 

innocent was started with the aim of making it easier for people to do themselves some good. Our purpose as a company is to make natural, delicious food and drink that helps people live well and die old. Health is a priority for everyone, and it’s extremely important to us. So, we welcome the debate. The more conversations about how we can look after our bodies and get a healthy, balanced diet, the better.

Worryingly, only one third of adults manage to get the recommended 5 portions of fruit and veg each day, and only 10% of teenagers. Getting more fruit and veg into people of all ages is a key public health priority, and we’re proud that our products are a handy and tasty way to help people towards their 5-a-day.

And to reiterate, all of our pure fruit juices and pure fruit smoothies are made from fruit. Just fruit. innocent smoothies and juices naturally contain the same amount of sugar that fruit does; no more, no less. What’s more, our juices and smoothies have a low GI level, meaning that the sugar from the fruit is absorbed slowly.

Our smoothies also contain fibre and vitamins just like whole fruit does. When you eat whole fruit, it gets chewed up before it reaches your gut. We’re just doing that squashing for you. (Not chewing. That would be weird.) Test results prove that the fibre in the fruit remains intact after it’s been crushed and blended into a smoothie, so it does the same job as it would in the whole fruit. A 250ml innocent smoothie gives you 13% of your daily requirement of fibre, and 28% of your daily requirement of vitamin C, and just one 150ml glass of an innocent juice gives you 36% of your daily requirement of vitamin C.

We are exceptionally proud of the positive contribution that our products make to a healthy, balanced diet.  

We agree that lots of people (including some of us here in Fruit Towers) would benefit from consuming less sugar. We believe it makes sense that you would cut down your biscuit, cake and pastry intake, start reading ingredients labels more carefully, and keep trying to get your 5 portions of fruit and veg each day. Government guidelines confirm that a glass of juice or one of our smoothies each day can count towards your 5-a-day. That all sounds sensible to us, both professionally and also personally.

Smoothies and juices are good for us. Water’s very important too, and so is whole fruit. We’re big fans of all of these things. Our drinks are made from good, healthy stuff, and we promise they always will be.

 

smoothies and juices and other lovely tasty things

Reckon you're pretty tasty do you?

Ever wondered what you taste like? No? Well, humour us anyway and give our taste test a go...

 

 

If you're still not too sure whether your taste is more Jennifer Lawrence or Lawrence Llewelyn Bowen, be re-intro-juiced to good taste here

alphonso mangoes: tropical, and also topical

Our juice is really very tasty. We've made some new TV adverts that show the lengths we go to to make sure every single carafe of innocent juice tastes as delicious as possible. And great lengths they are too, involving bows and arrows and hand-turning mangoes and all sorts. It's all about finding the very best fruit we can find.

You can watch the ads, and learn a bit more about how we get our juice so tasty, right here.

  innocent juice

On a topical note, you may also have noticed some stuff in the papers about an EU shortage of Alphonso mangoes. We do use Alphonso mangoes – they’re the tastiest – but the ban doesn’t affect us, because it only refers to whole mangoes. The mangoes we use in our drinks are crushed in India when they’re nicely ripe, and shipped over to us as puree (like all of our fruit, our mangoes are never, ever air-freighted).

We work with our mango farmers to help improve their livelihoods. In fact, we've just finished the first phase of a project with a group of farmers to improve their yields, income and environmental impact. So far the results are amazing. We’ll be working with them even harder now, as many are small family-run farms that sell both whole fruit to the international market, and crushed fruit to us. We want to make sure our mango growers can continue growing as many mangoes as they can for as long as they can, and we want the mango market to remain as healthy as - well, as mangoes. 

If you have any questions about any of the fruit we use, our adverts, or anything else to do with our juice, drop a line to hello@innocentdrinks.co.uk or tweet us