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Thoughts from author: Lois Hinx

Nepal - a year on

Since innocent started, we’ve had a mission to leave things better than we find them. We know that, as a business, we have a responsibility to do right by the planet and the people in it. So, while we’re not perfect, we go some way towards helping the people that need it most by giving 10% of our profits to charity. Most of that money goes to the innocent foundation which exists to help hungry people, and has so far funded 65 projects around the world.

A year ago today the innocent foundation donated £50,000 to Oxfam to help people affected by the devastating earthquake in Nepal. Nearly 30,000 people were injured or killed, and hundreds of thousands more were left homeless and cut off from supplies. The money the foundation donated meant that 3,128 households could buy seeds and tools to help them restart the kitchen gardens and farms that had been destroyed. The money also helped local traders and store owners get back on their feet.

Photo credit: maheshwor rijal/oxfam

Photo credit: Maheshwor Rijal/Oxfam

The innocent foundation’s donation to Oxfam was our first project in Nepal, but it won’t be our last. The foundation has just begun a longer term project in the remote Himalayan mountain villages of Nepal working with a charity called PHASE Worldwide. The foundation’s project with PHASE is focused in Mugu in the Midwestern region of Nepal (which is a 2 day drive followed by several days walking from the nearest town). During winter and monsoon months the road is often cut off due to snow or landslides.

Phase worldwide - nepal

The project will help the people of Mugu to grow more food, and provide them with health education for the next 3 years. We’ll be sure to keep you updated on its progress.

We’d just like to finish by saying that we can only donate money to the innocent foundation because you guys buy the things we make. We literally couldn’t do it without you. So thank you for making this possible.

un-plug yourselves

Don't get us wrong - we enjoy messing about on our phones as much as the next person. But sometimes it’s good to remember that there’s a real life, 3D world out there too. We've made a few phone wallpapers to remind you to switch off now and again, which you can click and download below:

real life this way innocent un-plugged wallpaper

Click here for iPhone 4 wallpaper

Click here for iPhone 5/5c wallpaper

Click here for iPhone 6 wallpaper

Click here for iPhone 6 Plus wallpaper

Click here for HTC wallpaper

to do list innocent un-plugged wallpaper

Click here for iPhone 4 wallpaper

Click here for iPhone 5/5c wallpaper

Click here for iPhone 6 wallpaper

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time to switch off innocent un-plugged wallpaper

Click here for iPhone 4 wallpaper

Click here for iPhone 5/5c wallpaper

Click here for iPhone 6 wallpaper

Click here for iPhone 6 Plus wallpaper

Click here for HTC wallpaper

We'll be saying goodbye to technology and un-plugging for real at innocent un-plugged on the 23rd and 24th May. No technology. At all. Not even to check on our herd of virtual goats. It’s gonna be tricky.

Running about a bit

It's the London Marathon this weekend, and we salute those of you who are running. Just as we salute those of you who aren't running, because you’re probably watching it on the telly in your slanket. Much more sensible. But perhaps just as clammy.

innocent marathon running signs

If you’re coming down to cheer on a loved one/total stranger from the sidelines this weekend then we’ve put together a few signs that you can print out and hold up as they whizz/walk/crawl past you:

Twenty good reasons to unplug

We love technology, don’t get us wrong. If it wasn’t for the internet, 28% of our lives would have been spent doing a spot of vacuuming, painting the skirting boards or finally getting round to reading Private Eye instead of watching videos of animals acting a bit like humans (including this one). But, sometimes, this technologically advanced version of Earth in which we now live can get a bit tiring. Just once in a while it might be nice to have a meal without feeling pressured to photograph it from 13 different angles. Or to actually receive a call from our doctor with the results of that test rather than a text (just us?).

Armed with a mission to de-tech our lives for a couple of days, we decided to put on a mini festival in May that we’re calling innocent un-plugged. There will be no wi-fi, no 3G, and no traditional electricity at the event. We’re unplugging for real and here are the signs that you probably should too:

  1. It takes you longer to decide what to watch on Netflix than it does to decide whether you should take out a mortgage.
  2. You said ‘lol’ in real life that time instead of actually laughing. It was humiliating. It should never happen again.
  3. The ads in your sidebar know what you’d like for your birthday better than your friends and family do.
  4. Forgetting your phone charger makes you feel like the mum from ‘Home Alone’.
  5. If Google Maps didn’t exist, you probably wouldn’t be able to get to work.
  6. You feel your phone vibrate in your pocket. Your phone is on the table.
  7. When someone asks if you know a good shortcut your immediate answer is Ctrl C.
  8. Beautiful scenic spot to take in the view. No Wi-Fi? Out of there.
  9. The fun has been completely taken out of pub quizzes.
  10. 89% of the video content you consume involves either cats or humans falling.
  11. Finding a spelling mistake in your Facebook status completely ruins your day.
  12. You respect people less if you find out they favour Internet Explorer.
  13. You use emojis to avoid talking about your feelings.
  14. Your new motto is ‘if you can’t say it in 140 characters it’s not worth saying at all’.
  15. You skip straight to the comments section of a news article to see what the general consensus is before reading it.
  16. Walking and texting injuries are bruises you must bear.
  17. Your scrolling thumb gets 68% more exercise than the rest of your body.
  18. Seeing how quickly you can click away after the first five seconds of a Youtube ad has become a sport.
  19. You can’t call a book a ‘page turner’ anymore. More of a ‘button presser’.
  20. Google has rendered debates a thing of the past.

If you fancy joining us for innocent un-plugged, you can still win tickets here. If you don’t fancy it (or the tickets have sold out – sorry), then you can still download one of our bespoke phone wallpapers instead from the options below to remind you to unplug every once in a while:

un-plugged real life wallpaper

Click here for iPhone 4 wallpaper

Click here for iPhone 5/5c wallpaper

Click here for iPhone 6 wallpaper

Click here for iPhone 6 Plus wallpaper

Click here for HTC wallpaper

un-plugged to do list wallpaper

Click here for iPhone 4 wallpaper

Click here for iPhone 5/5c wallpaper

Click here for iPhone 6 wallpaper

Click here for iPhone 6 Plus wallpaper

Click here for HTC wallpaper

un-plugged time to switch off wallpaper

Click here for iPhone 4 wallpaper

Click here for iPhone 5/5c wallpaper

Click here for iPhone 6 wallpaper

Click here for iPhone 6 Plus wallpaper

Click here for HTC wallpaper