Whether you love them or hate them, bananas are the unsung heroes of the smoothie-making game. We've been adding bananas into our smoothies since 1999, and we get through absolutely loads of them every year. To protect the farmers and the local environment where they're grown, we only use bananas from Rainforest Alliance Certified™ farms. We've made a short video about why we think it's really important for the planet, and you can watch it right here:
A few weeks ago we won a Guardian Sustainable Business Award. "When are you going to stop going on about it?" you ask. "Never," we reply. Here’s a video of our CEO Douglas talking to The Guardian about why we’re so excited about it
A couple of weeks back we told you we’d been nominated for a Guardian Sustainable Business Award for a project to reduce the amount of water used to grow our strawberries. This little film explains what the project was about:
We had our gracious loser face down to a fine art by the time we made our way to the ceremony, but, to our complete shock, we actually went and won the thing. No award is complete without an acceptance speech, so we’ve asked Jess, who leads our sustainability team, to say a few words:
“We are beyond thrilled to have won this award. We have been working with our Spanish farmers and the University of Cordoba for six and a half years to reduce the amount of water used in strawberry growing and, in doing so, protect the wetlands of the Doñana National Park. Our little project has grown from working with just four farmers, to now influencing the water management of 87% of all the strawberry farms (even though we only buy 1% of the strawberries grown on them.) It proves that even if your idea starts small, if you find the right solution, and get everyone involved, you can make a big difference. We are now sharing what we’ve learned with our berry farmers in Poland, and will see if we can use it with other fruits in the future too.”
The award itself is pretty special, and has taken pride of place on our Reception desk here in Fruit Towers:
As a business we’ve always wanted to leave things a bit better than we found them, so we’re really proud to be recognised for making a difference. We know there’s loads more we could do though, and we still have a long way to go before everything we do is award-worthy. We’ve got lots of exciting plans to get even greener in the next few years, so watch this space.
Now if you’ll excuse us, we’re off to the after party.
We’re ambitious. We have dreams. If it was up to us, every fridge across the land would be stuffed full of smoothies. But for some reason, people occasionally choose other drinks over the delicious, healthy, unquestionably brilliant and always humble smoothie. For instance, people in Scotland really like an Irn Bru. In the North of England, it’s against the law for a scone to be consumed without a cup of tea. Residents of East London will happily pay £4.50 for an artisanal flat white served in a miniature upcycled wheelbarrow. And whenever people want to encourage the boys to gather in their yard, they reach for a milkshake because Kelis made it clear in her 2003 hit song of the same name that that was the right thing to do.
However, this piece of breaking news from the Irish Daily Star might make you question your future beverage purchasing preferences:
That’s right: Kelis has never had a milkshake. But she did have a smoothie the other day and it was “really good.”
So, there you have it. Smoothies, not milkshakes, are now considered the official yard-bringing beverage of choice.
If you’re not sure how to make a smoothie, we could teach you, but we’d have to charge.