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Thoughts from category: adverts

alphonso mangoes: tropical, and also topical

Our juice is really very tasty. We've made some new TV adverts that show the lengths we go to to make sure every single carafe of innocent juice tastes as delicious as possible. And great lengths they are too, involving bows and arrows and hand-turning mangoes and all sorts. It's all about finding the very best fruit we can find.

You can watch the ads, and learn a bit more about how we get our juice so tasty, right here.

  innocent juice

On a topical note, you may also have noticed some stuff in the papers about an EU shortage of Alphonso mangoes. We do use Alphonso mangoes – they’re the tastiest – but the ban doesn’t affect us, because it only refers to whole mangoes. The mangoes we use in our drinks are crushed in India when they’re nicely ripe, and shipped over to us as puree (like all of our fruit, our mangoes are never, ever air-freighted).

We work with our mango farmers to help improve their livelihoods. In fact, we've just finished the first phase of a project with a group of farmers to improve their yields, income and environmental impact. So far the results are amazing. We’ll be working with them even harder now, as many are small family-run farms that sell both whole fruit to the international market, and crushed fruit to us. We want to make sure our mango growers can continue growing as many mangoes as they can for as long as they can, and we want the mango market to remain as healthy as - well, as mangoes. 

If you have any questions about any of the fruit we use, our adverts, or anything else to do with our juice, drop a line to hello@innocentdrinks.co.uk or tweet us

dropping science (and fruit)

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We're making a new TV advert. The clever ones among you will be able to tell that it features fruit. Using the latest "dropping fruit from a rickety bit of scaffolding" technique, we are hoping to make something beautiful, entertaining and innocent in its nature.

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Pete ("the best in the business") is looking after the fruit. He picks it, preens it and sometimes talks to it.

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Helen is the director. She's firm but fair, and is guiding us towards sunlit uplands.

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And the fruit just keeps rolling. Down chutes, from wires and pretty much every other way you can imagine that fruit could be propelled. We will stop at nothing until we have made fruit do every trick in the book.

a little film about little films

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On a very rainy Saturday four weeks ago, we held a little workshop here at Fruit Towers to launch our mini movies competition. Ben Wheatley- film director, very funny chap, and the maker of our superhero ad- spent the day with us, talking about his own experience, sharing top tips, and helping our film makers' make their own little mini movies on the day.

This is our little video about the day- thanks to Mark and Dan for all the time they put into making this for us:

To find out how you could get your work on TV, and win £5000, take a peak here here.