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Thoughts from May 2017

saying hola to our strawberries

We use a lot of different fruits in our drinks. Pretty much all of them, actually (if you don’t count the weird ones you sometimes get with posh desserts). To make sure that we’re only ever putting the best tasting ingredients into our drinks, we go out and visit our farmers during the season of each fruit to make sure everything meets our standards and that the farm is ship shape from a technical, safety, quality and sustainability point of view. April means strawberry season in Spain so our Elodie and Lotte went over a couple of weeks back to pay a visit to our sunny Spanish farms.

 

While on their travels, they met with Pepe, one of our farmers. He has been working at the farm for more than thirty years and is really passionate about his work. Elodie and Lotte had the chance to try a few of his strawberries and can confirm that they were delicious (and would make a lovely pair of earrings). 

 

While the strawberries are in season, one plant will flower an average of eight times and it takes roughly twenty one days between the flower blossoming and picking an actual strawberry that we can use in our drinks. We don’t mind waiting around a bit for the perfect berry and we know they’re ready when they’ve grown large, orangey-red and sweet with a jammy flavour.

 

While we’re very picky about the taste of our berries, we aren’t picky about what they look like. We're happy to include all the weirdly shaped strawberries that the fresh market doesn’t want, which means there’s pretty much no waste.

Berry-illiant.

your post-bank holiday guide to what day of the week it is

It can be difficult coming back to work after a bank holiday. You've enjoyed your time away from your desk and, because you've lost a work day, it can be a busier week than you're used to. Not to mention the fact that years of working means you're so used to the first day back being a Monday. You're thrown off for the rest of the week, constantly checking your calendar to remind yourself what day it is.

So, to help you navigate this potential time trap, we’ve written a handy guide.

Yesterday was Monday but, as it was a bank holiday, it was really Sunday. Sunday was still Sunday. So was Saturday. That is, it wasn’t Sunday, it was still Saturday. Today is Monday but by Monday we mean Tuesday. Tomorrow, Wednesday, it’s Tuesday. Nobody quite knows what Thursday is. Friday will feel like Thursday but the best Thursday ever because it’s really Friday. Saturday is still Saturday.

Glad we could clear that up for you.

 

and the award goes to...

 

We don’t normally like to go on about all the awards we’ve won (except on this page dedicated to all the awards we’ve won) but we’re really proud to say that the innocent foundation has just picked up a Better Society award for their work with Action Against Hunger

Together they’ve launched a ground-breaking project that aims to stop children dying from severe hunger all around the world by transforming access to treatment services. By empowering community health workers to diagnose and treat children at home, rather than expecting their parents to walk up to 40km to the nearest clinic every week for treatment, they can tackle undernutrition head on.

If you’d like to find out a bit more about all the awesome stuff they've achieved so far, you can have a read here.

how many retweets for a free smoothie?

Recently, you may have seen that the record for ‘most retweeted tweet’ has been broken by a man in America asking Wendy’s for free chicken nuggets. His original tweet, at the time we’re writing this, has now been retweeted about 3.5m times.

His success has caused people all over the world to start wondering whether they too can be launched to internet fame and the promise of free stuff. Here are some of our recent mentions on Twitter.

So, in answer to all your questions, let’s work this out.

We’ll start with a standard box of six chicken nuggets from Wendy’s. They cost $1.79. Assuming a year’s supply consists of one box a day, that’s $653.35. So it’s fair to say that 3.5m retweets is currently worth $653.35. But, of course, we’re a UK-based company so let’s convert that into English pence.

[runs numbers through big calculating computer]

At the current conversion rate, that’s 0.000145059 pence per retweet. We don’t need to tell you that one retweet isn’t quite going to do it. In fact, at the current going retweet value, you’d need 69 retweets just to get a free penny chew. Or 689 for a 10p Freddo before everything went mad and they went up to 30p (a 30p Freddo is worth 2,068 retweets).

Anyway, we’re getting distracted with all this Freddo talk. Let’s get back to business. Our normal smoothie bottles sell for about £1.60 which works out at approximately…

11,030 retweets per smoothie.

There we are then. If you want smoothies for retweets, that’s your number. Go for it.