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we'd like to thank the academy

A couple of weeks back we told you we’d been nominated for a Guardian Sustainable Business Award for a project to reduce the amount of water used to grow our strawberries. This little film explains what the project was about:

We had our gracious loser face down to a fine art by the time we made our way to the ceremony, but, to our complete shock, we actually went and won the thing. No award is complete without an acceptance speech, so we’ve asked Jess, who leads our sustainability team, to say a few words:

“We are beyond thrilled to have won this award. We have been working with our Spanish farmers and the University of Cordoba for six and a half years to reduce the amount of water used in strawberry growing and, in doing so, protect the wetlands of the Doñana National Park. Our little project has grown from working with just four farmers, to now influencing the water management of 87% of all the strawberry farms (even though we only buy 1% of the strawberries grown on them.)  It proves that even if your idea starts small, if you find the right solution, and get everyone involved, you can make a big difference.  We are now sharing what we’ve learned with our berry farmers in Poland, and will see if we can use it with other fruits in the future too.”

The award itself is pretty special, and has taken pride of place on our Reception desk here in Fruit Towers:

 

As a business we’ve always wanted to leave things a bit better than we found them, so we’re really proud to be recognised for making a difference. We know there’s loads more we could do though, and we still have a long way to go before everything we do is award-worthy. We’ve got lots of exciting plans to get even greener in the next few years, so watch this space.

Now if you’ll excuse us, we’re off to the after party.

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Comments

great achievement - innocent team! Congratulations. It is so important to engage the supply chain all the way to the farmer. Good water management is so important!

Good water management is good but moving from one renewable and recyclable carton to plastic bottles is bad!!!!! Is this just to save on costs as the price of petrol is low now. Will that be passed onto consumers? Certainly not! A real joke for a company that wants to promote their "Green attitude"! Never mind, plenty other good smoothies are available in Eco Packing.

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