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The story of Thomas and Thirzah

A few weeks ago we sent out socks and Christmas cards to a few thousand of you out there in the real world. We didn’t have a reason beyond it being Christmas. It just felt like a nice thing to do. Loads of people then contacted us over Twitter and Facebook to say thank you. It was lovely. We were feeling all warm inside. Until Thirzah, that is.

Our Christmas was ruined. How could we have got it so wrong? ‘Thirzah’ isn’t even remotely similar to ‘Thomas’. All our hard work was for nothing. Yes, Thirzah seemed to take it well, but we knew that deep down she was disappointed with us.

And what about Thomas? Was he out there somewhere having an unexpected identity crisis? Would he wake up a few days before Christmas only to have his own sense of self shattered by an admin error? We spent the rest of the day worrying about Thomas, hoping that he was okay. Then, the next morning, he got in touch.

Thomas’s identity remained intact. We breathed a sigh of relief and introduced the two of them over Twitter. What started as a mistake we’ll never forgive ourselves for has become a beautiful meeting between strangers.

The next step here is obvious. Thomas and Thirzah will probably fall in love and we’d by lying if we said we’re not going to do everything in our power to make it happen. It’ll be one of the PR stories of the year. We’ll send flowers to Thirzah and accidentally sign ‘Thomas’ instead of ‘innocent’. We’ll arrange a big night out, invite them both under the pretence that loads of people will be there, and then leave them alone for the night in a fancy restaurant. Yes, there are ethical questions about toying with people’s emotions but we’ve seen romantic comedy films, we know how this works. It can’t fail. We can do this.