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Thoughts from July 2015

Sourcing our strawberries

Strawberries. Whether they’re foraged at a pick-your-own, served with a side of cream at the tennis or crushed lovingly into our drinks, they’re pretty delicious. To make sure that only the finest fruit makes it into our recipes, our berry team travel to sunny Southern Spain every April to see for themselves how our fruit is grown.

 

After several years of buying Spanish strawberries, we’ve managed to build our very own innocent supply chain in the region. This ensures that only the farmers who grow their strawberries sustainably – the innocent approved growers - are able to supply the fruit for our drinks. 

For the last 5 years, we’ve been working with farmers in the region on a project to reduce the amount of water used to grow their strawberries.  The project has been so successful that we’re now sharing the findings with other farmers in the region, and have made a short film about it (which we’ll be sharing very soon).

We are very fussy about which strawberries make it into our drinks – we only use the very best and tastiest. We are so fussy that we even have a special label that our growers stick on the pallets to show which strawberries have the special innocent stamp of approval.

 

During their visit, the berry team look at lots of different areas of the strawberry growing and picking process; from the big stuff, such as making sure that workers have decent accommodation and food and water throughout the day, to making sure the trays that the strawberries are harvested into are super clean.

We will keep striving to make sure that our strawberries, and the people that grow them, are well taken care of because sourcing delicious fruit ethically is at the heart of the way we do things here at innocent (and always will be).

And at the end of a long day, it’s great to see we can source the best strawberries while working on protecting the environment too.

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