15 years ago, three friends from uni decided they wanted to create something that would make it a little bit easier for people to do themselves some good. They quickly hit on the idea of smoothies; delicious fruit drinks made from nothing but crushed fruit and juice. And lo, innocent was born.
Our labels have been the thing that people have fallen in love with over the years, and something we’re really proud of. It’s also something we’ve always kept very close to our hearts, but we thought our 15th birthday would be the perfect time to hand over the crayons to some people we think are pretty creative too.
Over the 8 days we’ll be sharing our favourites with you – along with a fact or two about innocent from the past 15 years.
Here’s the very first one – from the stupendously stylish Mademoiselle Robot