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Thoughts from April 2012

olly's mystery package

Today there was excitment for several of us here at fruit towers when Olly's mystery package was delivered. We all had a few guesses at what it might be. It was quite light and made a sound a bit like a rainmaker (except deeper) when you turned it upside down. We're hoping Olly has finally got round to retiring his old Nimbus 2000 in favour of the new Firebolt. Just in time for the start of the quidditch season. What do you think it could be? 

be your own boss

Our co-founder Richard Reed is making his way towards a TV screen near you once again, no doubt sporting an enviable array of t-shirt and blazer combos and trainers that were made for fashion not sport.

He's looking for entrepreneurs to take part in a new series called Be Your Own Boss on BBC Three, and he's got up to £1million to invest in the right ideas. So if you're looking for help getting started, or growing what you've already got, you could be just what he's looking for. There are still a few days left to apply, so get your entries in.*

* Please note that innocent has absolutely no say whatsoever in who gets picked for the show (that's all down to the people in TV land). Best of luck.

we love crusts

In the UK we throw away 26,000 slices of bread every single minute. On top of that, we chuck away another 2500 slices worth of the bits that not everyone likes, such as the crusts (or heels, ends or butts as they're called in some parts of the country). It's total madness, and it could be avoided if only we planned what we ate better or made more use of the freezer.

After digging a bit deeper into the problem, we discovered that crusts were getting a raw deal at Fruit Towers too.

Every week, about 60 crusts are left abandoned in the bread bins or on worktops with bits cruelly ripped off them. They're left to go stale and mouldy with noone to care for them, all because we prefer their thinner, better looking friends.

crusts in bread bin crust on a worktop

So then Tim, one of our office angels, is forced to send them to the big compost heap in the sky, which makes him very unhappy indeed.

Tim with bags full of crusts

But it doesn't have to be this way. After all, not eating the crusts is a bit like refusing to talk to someone because they've got three arms. It's just a bit of extra bread and if anything, should be considered a bonus. And as Conor says, they're great with soup.

conor and a crust

Kirsty can't get enough of them either, and here she is demonstrating how to make your crusts toaster-safe by either patting them down for a nice, dense hit of bread, or by carefully slicing a bit off (which makes the perfect snack to eat while you wait for the main event).

kirsty compressing a crust kirsty cutting a bit off a crust

So hopefully, in the coming weeks, we can find a place for crusts in our hearts and on our plates, just like Janel and Jeremy have.

janel looking lovingly at a picture of a crust jeremy with his arm around a crust

the wall of business jargon

We've been writing all the phrases that make a piece of us die inside when we hear them on the wall.

the wall of business jargonAlison M told her husband about the wall the other night, and his contribution made ours seem rather lame:

"If your transitional activities have hit quick sand, take a helicopter view to create a paradigm shift while capitalising on your data, it is only then that you can climb that mountain called success."

Oh to be on that mountain of success. The place where dreams are made.