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Thoughts from June 2011

like a giant strainer dropped into the river

Since we moved into our new home Fruit Towers 3, we’ve been trying to work out a way to use the dock, this decent sized body of water is currently filled with very large fish, ducks and some green slime.

Photo

+ Pool might well be the answer.

Pool-park
Pool-main-

big (and slightly smaller change) is afoot

Sound the trumpets, hoist the flags, this is a momentous, err, moment. We're welcoming two new carton sizes to the family. We've been making our drinks in 1L cartons for more than 6 years now, and they have served us well. However, the time has come for our 1L cartons to enter retirement.

Whilst we’ll miss them, coming soon to a store near you* are our new 750ml and value 1.25L cartons.

2pac SB duo

750ml is a good size for those who've always struggled to finish our 1L cartons. 1.25L is a good size for those with many mouths to feed (or one very hungry mouth).

To our 1L cartons, we say thank you for the smoothie storing work you've done. We'll salute you as your cruise liner departs Poole for Antigua. To our 750ml & 1.25L cartons, we say a warm welcome to the family. We know you'll do us proud.

(We added this next bit as a comment below but we thought it was worth adding to the main blog too, in case anybody missed it).

In terms of pricing for our new cartons, we want to be absolutely transparent. Ultimately, it’s up to individual stores what they choose to charge for our drinks, but the RRP** for our new 750ml carton is £2.79, and for our 1.25L carton it is £3.69. This means our 750ml cartons are cheaper per pack, but cost a bit more per ml than our old 1L cartons. Our 1.25L cartons are a higher price per pack, but are the same price per ml as our 1L cartons.

Since we launched our 1L carton in 2004 we have not increased our prices. In that time lots of things have happened which mean it now costs more to make our drinks than it used to (namely, fruit prices have gone up, and we use quite a bit of fruit).

We know that some people will be disappointed by this change, but we hope you can understand that we felt that introducing two new carton sizes at two different prices was the best way to react to the fact that, put simply, fruit is more expensive these days.

* Different stores will launch on different dates from June – August, beginning with Sainsbury’s on 8th June

** recommended retail price

snacking made tasty (and healthy)

Given the excellent forecast, if you’re planning a BBQ or some sort of al fresco dining this weekend, we thought you might like a little taster of our brand new family recipe book.

These homemade tortilla chips and salsa dip take minutes to make and seconds to devour.

Chips

Think of them as the perfect appetiser. Or as mini crispy boats, ready to transport a cargo of rich tomato salsa to hungry mouths everywhere.

All aboard the good ship, er, Chip.

Homemade tortilla chips and salsa

What you need

For the chips

8 flour tortillas, wraps or pitta breads

Olive oil

1 teaspoon smoked paprika

For the salsa dip

4 ripe tomatoes

2 spring onions

A small bunch of coriander

1/2 a red chilli, deseeded

The juice of 1/2 a lime

Extra virgin olive oil

How to make it

1. Preheat your oven to 180C/350F/GM4.

2. Cut each tortilla into 8 triangles and place them on a couple of baking trays.

3. Drizzle with olive oil, sprinkle with smoked paprika and toss the chips to make sure they're all coated. Add a pinch of salt if you like.

4. Bake for 10 minutes, until crispy and remove from the oven.

5. Next, make your salsa. Roughly chop the tomatoes, spring onions, coriander and chilli on a big board. Then, using a large knife, sweep and chop them all together until well diced. Then place in a bowl.

6. Squeeze over the lime juice, drizzle with olive oil, season and mix together. Taste to see if the flavours are balanced, and add a bit more lime, oil or salt if you think it's needed. Or if you're really short on time, bung the whole lot into a food processor and pulse till chunky.

7. Check the seasoning, serve with the tortilla chips and be the toast of your garden/canape party*.

*remembering to tell all your friends that it was a Hungry recipe and that they can buy the book here.