Si - that would be a delicious spanish strawberry. Nothing quite
like the sunshine of southern Spain for creating great tasting
strawberries (not to mention eating tapas, drinking sangria,
However, the copious hours of sunshine are not matched by the
availability of water - and in this region there are many different
activities and things that require a lot of water - such as
agriculture, domestic use and important wetland ecosystems such as
the Donana National Park.
We have teamed up with our supplier, Cordoba and Cranfield
universities, Unilever and WWF to work with our strawberry farmers
to measure exactly how much water is being used to grow our
strawberries and find ways to improve water efficiency. Our goal is
to establish how everybody and everything who uses the water can
get what they need with no one missing out.
As we are now just over half way through the season, Jess,
Rozanne and John went down to Spain to visit our farmers and the
project team and find out how things are going. We are already
seeing that there are some big differences in the amount of water
used by each farm - not just because of how each farmer runs their
farm but also because of the different soils, strawberry varieties,
irrigation equipment and the growing method. The final report with
the complete water footprint for each farm is due in July and then
we can work out whether it is possible to improve the water
efficiencies of all our farms.
We also took the project team into the Donana National Park to
learn more about this important wetlands. Over 6 million migratory
birds stop off at this wetlands during their migration between
Africa and Northern Europe, and we were lucky enough to see quite a
few of them.
For now though it is back to the sunshine of London, Pimms
rather than sangria. We'll keep you posted on how this project is
going - and some advice from John - don't eat 2 boxes of
strawberries in one go no matter how good they taste...